Entries by Joe Comotto

ASO Optimisation

Read Time: 4 Minutes 50 Seconds According to Apple, 65% of all App downloads are generated through app store searches by users searching for a specific keyword. Research provided by AppTweak shows that 38% of these downloads came from a generic keyword and that the division between brand and generic keywords varied drastically between brands. […]

Google’s New Search Criteria

Read Time: 3 Minutes 25 Seconds Last week Google announced that, as of May 2021, Page Experience Signals would be included within the Google Search ranking process. Since their initial announcement in May, Google has identified a 70% median increase in the number of users engaging with Lighthouse and Page Speed Insights, with many site […]

Webinar Wrap Up: SEO to the Rescue

Read Time: 5 mins 30 secs In the fifth instalment of Incubeta’s Virtual Learning Series, Joe Comotto brings his knowledge of SEO to highlight how this often overlooked practise can play an important role in getting your business through the pandemic and into the new normal. The coronavirus pandemic and lockdowns have seen marketers cutting […]

Net Media Planet is Evolving

We’re thrilled to announce that after over a decade on the digital marketing scene, Net Media Planet is evolving. As of today, Net Media Planet will be known as NMP, and along with our name change we will be launching a contemporary new brand. Rebranding isn’t just about the cosmetic changes. For us it is about the long […]