Entries by Matilda Moir

Incubeta UK Welcome Sally Laycock as New CEO

Read Time: 2 Minutes 30 Seconds We’re thrilled to announce the appointment of Sally Laycock as the new CEO of our parent company, Incubeta UK. Based in London, Sally will succeed Luke Judge, who has headed up the company as US and UK Group CEO for the past 5 years. John Cawdery who was appointed […]

Embracing a Harmonic Relationship between Physical and Digital Retail

Read Time: 3 Minutes 30 Seconds From brick and mortar stores and OOH advertising, to online shops, social commerce and multi-media marketing, retailing isn’t what it used to be. The rise in eCommerce and the deprecation of the high street caused by Covid-19 meant the 2020 marketing scene was dominated by the subject of physical […]

Seamless Search; Your Questions Answered

Read Time: 4 Minutes Last week we were thrilled to host our second virtual event of 2021 – Seamless Search; Ask Us Anything. Incubeta’s Senior Commercial Manager, Sophie Dixon was joined by our Director of Strategy Damien Bennett, to discuss our new proprietary technology – expanding on the methods by which brands can use Seamless […]

Incubeta Welcome Lars Lehne as New Group CEO

Read Time: 1 Minute 45 Seconds We’re excited to announce the appointment of Lars Lehne as the new Group CEO of our parent company Incubeta. Based out of Hamburg, Germany, Lars will be taking over from founder Alan Lipschitz, who will be moving into the role of Chairperson of the Board of Directors of Incubeta. […]

NMPi by Incubeta Shortlisted at the Microsoft Advertising Partner Awards

Read Time: 1 Minute It is with great pleasure that we announce NMPi by Incubeta is a finalist at the Microsoft Advertising Partner Awards for the Inclusive Culture & Marketing Category.  Awarded to the partner who  demonstrates the strongest commitment to inclusive practices both culturally within their company, and in developing inclusive marketing campaigns with […]

Incubeta invites you to Seamless Search; Ask Us Anything

Read Time: 1 Minute Despite being arguably one of the most challenging years to launch a new product, our proprietary technology, Seamless Search has got off to a flying start in 2020. Our brand new software, is the first search management platform of its kind, enabling marketers to manage their paid and organic search holistically.  […]

Incubeta Ignite – The Next Steps in Search

Read Time: 5 Minutes 30 Seconds November started with somewhat of an SEO shakeup, as Google announced that, as of May 2021, Page Experience Signals would be included within the Search ranking process. If a site performs poorly or doesn’t comply with the new algorithm, then you can almost certainly expect to see some sort […]

Selling Love at Christmas – INCUBETA X Lovehoney

Read Time: 2 Minutes 45 Seconds The festive season is undoubtedly synonymous with love,  joy and togetherness – themes that irrefutably recur every year within Christmas campaigns across the marketing industry. Whilst it’s a staple of many retailers to ‘sell love’ within their Christmas campaigns, how do you sell love at Christmas, when your brand […]