Entries by Matilda Moir

Increase your ROI with Influencer Amplification

Read Time: 2 Minutes 36 Seconds Awin and Incubeta have joined forces to offer additional influencer campaign support to brands in the form of Influencer Amplification, a display and programmatic solution boosting social campaign reach, brand impressions, and conversions. Influencer marketing has continued to thrive throughout the global pandemic, with more brands utilising the creativity, […]

Unveiling Incubeta’s New Brand Identity

Read Time: 2 Minutes We are thrilled to introduce Incubeta, our parent company’s new identity, a rebrand that enables us to move beyond traditional client-agency relations, knocking down the silos of marketing to build world-class solutions and help businesses amplify growth.  Incubeta’s vibrant new look represents the personality of the fun, diverse, bright and exciting […]

Incubeta Acquires Ecommerce Agency Groundswell

Read Time: 1 Minute 33 Seconds Today, we are delighted to announce that ecommerce experts, Groundswell have joined the Incubeta family alongside our sister companies DQ&A, and Joystick. The acquisition of the Belfast-based company will expand our group reach to ecommerce clients worldwide and we are thrilled to have them on board.  Founded in 2017, […]

Incubeta Shortlisted at the Drum Digital Advertising Awards

Read Time: 1 Minute We are thrilled to announce that our parent company Incubeta has been shortlisted at The Drum 2021 Digital Advertising Awards for their work with Superdrug and Quintain Living (formerly known as Tipi). The awards are known for recognising the very best technology and digital media in advertising, and we’re pleased to […]

Demonstrating Diversity; The Value of Inclusive Marketing

Read Time: 5 Minutes 22 seconds As societies’ vocalisation of diversity increases fourfold, with 62% of consumers stating diversity impacts brand perception, a substantial number of consumers are responding to inclusive marketing – becoming more intersectional and rewarding brands and businesses that choose to mirror real-world demographics within their campaigns. In particular, those that share […]

Incubeta UK Welcome Sally Laycock as New CEO

Read Time: 2 Minutes 30 Seconds We’re thrilled to announce the appointment of Sally Laycock as the new CEO of our parent company, Incubeta UK. Based in London, Sally will succeed Luke Judge, who has headed up the company as US and UK Group CEO for the past 5 years. John Cawdery who was appointed […]

Embracing a Harmonic Relationship between Physical and Digital Retail

Read Time: 3 Minutes 30 Seconds From brick and mortar stores and OOH advertising, to online shops, social commerce and multi-media marketing, retailing isn’t what it used to be. The rise in eCommerce and the deprecation of the high street caused by Covid-19 meant the 2020 marketing scene was dominated by the subject of physical […]