Entries by Matilda Moir

Last Top-Tips for Black Friday

Read Time: 3 Minutes 50 Seconds With Black Friday and Cyber Weekend looming right around the corner, we asked the team for some last minute top tips to help see you through the four day extravaganza. Covering everything from audience optimisation and tailored ad content, to interactive creatives and lead generation ads, here are their […]

NMPi by Incubeta Wins at the DADI Awards

Read Time: 1 Minute We are thrilled to announce our fifth award win this year , at the 2020 Drum Awards Digital Industries (DADIs) for our work with M&S International. With advertisers having more data than ever, more channels available and more tools at their disposal, The DADIs recognise the very best that the industry […]

The Importance of SEO – NMPi by Incubeta partners with Alibris

Read Time: 3 Minutes 40 Seconds Search Engine Optimisation (SEO) is often overlooked by advertisers for the ‘quick wins’ that paid media can offer. Whilst a PPC campaign does have its advantages, it’ll only get you so far, and disregarding the benefits reaped by SEO could come at a major detriment to advertisers. With approximately […]

PI Live: Using Channel Optimisation to Enhance Marketing Strategy

Read Time: 4 Minutes 30 Seconds At this year’s virtual PI Live Global our Head of Product Development Fred Maude was joined by Lily’s Kitchen eCommerce Director Michelle Corp, and Channel 4’s Digital Programmatic Lead Alex Wright, to discuss cross-channel data and how to enhance your marketing strategy. Within the session, Fred, Michelle and Alex […]

NMPi by Incubeta announced as a Travolution Award Shortlister!

Read Time: 1 Minute We are delighted to have received another nomination this week, and are thrilled to announce that NMPi by Incubeta has been shortlisted at The Travolution Awards 2020 for the Best Use of Social with Eurail. This award is given to a digital marketing agency and/or travel organisation who utilised a variety […]

NMPi by Incubeta lands 5 More Nominations at the International Performance Marketing Awards

Read Time: 1 Minutes We’re excited to announce that NMPi by Incubeta has been shortlisted for a further 5 awards, following our recent success at the UK Search Marketing Awards. This time it’s the International Performance Marketing Awards (iPMA’s) and we’re thrilled to have been shortlisted in the following categories:   Best Performance Marketing Campaign […]

A Spotlight on Amazon – Incubeta Analyses Prime Day

Read Time: Five Minutes Shoppers were abuzz last week as we saw the return of Amazon’s infamous Prime Day – a 48 hour extravaganza put on for the platforms paying (prime) customers. This was the online giant’s fifth Prime Day since it’s debut in 2015, and it was unlike any we’ve seen before. For starters, […]