Entries by Ruthie Pinion

NMPi Predicts: 2019

January 17, 2019 in , /by

With the dust firmly settled after the New Year, we asked the team for their 2019 industry predictions. Covering everything from democratised data and a US equivalent of GDPR, to an increase in investment in Analytics and expectations for the big three (Google, Facebook, and Amazon), here are their thoughts. “Looking at the year ahead, […]

The Good, The Bad and the Ugly of 2018

January 7, 2019 in , /by

2018 was a big and exciting year. There was a Royal Wedding, a World Cup, and a whole host of holidays to keep up with. Plenty of opportunities for fun and exciting advertising campaigns. As the fog of the holiday season fades away and the January Blues start to sink in, sometimes you need a […]

Integrating Creative in a Programmatic World

December 21, 2018 in , /by

In our most recent webinar, Anna Jorysz discussed the role of creative in the continuing growth of programmatic. You download the slides here: Integrating Creative in a Programmatic World Programmatic buying has come a long way since it was introduced in 1994. Each development, from Ad Networks to Ad Exchanges to DSPs all the way […]

Combining Art and Science at connect:London – Part 2

December 17, 2018 in , , /by

This is the second edition of our coverage of Luke Judge’s presentation at connect:London. Last time, we looked at how art and science complement each other to inspire great work. When they work together, they can transcend complexity to create something truly beautiful. As a marketer, we should be using these moments to get potential […]

The Good, The Bad and the Ugly of Christmas

December 7, 2018 in , /by

While Christmas ads have been gracing our screens for a number of weeks now, I believed it would be remiss to write a G|B|U until December was officially upon us. Now that I’ve cracked open my advent calendar and am in a perpetual Christmas Eve mindset, it’s time for me to bring poison pen onto […]

Combining Art and Science at connect:London – Part 1

December 5, 2018 in , , /by

You can never underestimate the power of great experience in driving performance, and great experience comes from uniting art and science. NMPi CEO, Luke Judge, brought his thoughts to the stage at this year’s connect:London. The Marriage of Art and Science Art and science complement each other to inspire great work. Music, an inherently artistic […]

NMPi Wins at The Drum Agency Business Awards

November 28, 2018 in , /by

We are delighted to announce the latest addition to our trophy cabinet: Best Business Expansion at the Drum Agency Business Awards. Many of our accolades over the last year have come from our innovation and performance on a particular campaign – East Midlands Trains, Harvey Nichols – but these awards focus on agencies as a […]