Entries by Ruthie Pinion

Incubeta Ignite: The CSS Q4 Opportunity

Read Time: 3 mins With Christmas, Black Friday, and the post-holiday sales, it’s an overstated but vital fact that Q4 is the biggest opportunity for retailers in the year. With consumers getting savvy with planning their shopping, Alex Haynes takes a look at how you can use CSS to boost your reach – and hence […]

Incubeta Ignite: M&S and Shopping

Read Time: 2 mins M&S have been working on Shopping for 3 years and, like many retailers, they’ve had their share of challenges when it comes to setting up and maintaining the channel. In a highly insightful presentation, Samira Hassam talked us through some of the challenges M&S has faced and how they’ve managed to […]

Incubeta Ignite: The Future of BuyBye

Read Time: 2 Mins The Comparision Shopping Service landscape has transformed nearly beyond recognition in the last 18 months, and the changes are set to continue for the foreseeable future. NMPi’s Shopping expert, Fred Maude, gives us his predictions for BuyBye and the channel as a whole. You can download Fred’s slides here.  The More […]

Navigating the Top Search Tips for Travel

The customer journey has always been a complicated beast, but none more so than the journey to booking a holiday. The early stages of the traveller’s journey are perhaps the most chaotic online, especially when it comes to their searches. “Cheapest flights”, “Should I go on holiday”, “What to do in Spain”, “holidays in Germany” […]

A Day in the Garden

Read Time:2 Minutes You’d be forgiven for thinking that the horticultural industry isn’t one on the forefront of digital marketing, but online garden centre You Garden is a great example of how you can grow your business to new heights, simply by placing the consumer at the heart of everything you do. From its founding […]

Building a Customer-First Approach

Read Time: 3 minutes In Claire’s day-to-day as NMPi’s Head of Biddable, she often hears clients ask how they can develop a customer-first approach but what does this actually mean? Claire phrases it as an approach that guides the customer through their journey with relevant content to deliver your desired action. This, however, is still […]

Video Advertising: Building Ads for Attention

Read Time: 3 Minutes Working for creative specialists Joystick, Kim Havens knows that we are living in a time when content is king. We have an endless stream of content available at our fingertips: from Netflix to podcasts to news articles. This abundance of content changes the way that consumers engage with it; shortening our […]

People and Technology

Read Time: 4 Minutes There’s nothing more frustrating than splurging in the sales, only to receive an email 2 days later with 20% off. The only exception might be if the discount is only for dresses and skirts – despite never having bought these in the past.  With the huge amount of data that marketers […]

NMPi Takes Home 5 Awards Including Grand Prix

It was another successful night for NMPi at the Effective Digital Marketing Awards, with the team taking home 5 awards for our work with Superdrug Online Doctor, Pets Best Insurance, and Liverpool FC. Recognised across a range of disciplines and verticles, we took home the Most Effective Search Marketing Campaign for our work with Superdrug […]