Entries by Ruthie Pinion

Training Director

We are looking for a graduate who has a keen interest in developing their sales skills and digital marketing knowledge to join our business development team as a Partnerships Executive.

Path to People

Google Shopping is one of the most profitable advertising channels for retailers, but it can be tricky to get right. This one-page guide will give you the tips you need to nail your Google Shopping Feed.

NMPi Shortlisted at Effective Digital Marketing Awards

The NMPi team are excited to announce that we’ve been shortlisted in 4 categories at the Effective Digital Marketing Awards! We’ve been shortlisted in the following categories: Most Effective Search Marketing Campaign: Superdrug Online Doctor and NMPi – The Only Way is Up Most Effective Performance Marketing Campaign: Pets Best Insurance and NMPi – Doing […]

Data Integration: Taking a Measured Approach

Read Time: 3 Minutes NMPi’s Performance Display Channel Manager, Anna Jorysz, took to the stage at our latest seminar to talk about how to take a measured approach to your data integration. Anna will be the first to tell you that innovation is integral to creating an attention-grabbing display campaign, but it has to have […]

The Power of Adaptability

Read Time: 5 Minutes Laura Penhaul was the keynote at NMPi’s recent seminar, where she talked about her experience as Team Leader for the Coxless Crew as they rowed across the Pacific Ocean, setting 2 world records in the process. “When there is an element of choice,” she began, “we and society as a whole […]

Napapijri Takes Responsibility

Read Time: 3 Minutes The fashion industry of late has gone through a shocking realisation. The realisation that it is, unfortunately, a dirty business. Statistically, it is one of the top polluters in the world: a survey from Sainsbury’s last year showed that 235m items ended up in a landfill as people switched to their […]

Audio: Don’t Call it a Comeback

Read Time: 3 Minutes Many assume that when we talk about the origins of audio ads we’re referring to radio ads, but actually back in the 1890s there was a telephone newspaper that would transmit news and entertainment over telephone lines, and brands could pay for a short audio spot to reach those listeners. As […]