Entries by Ruthie Pinion

NMPi Nominated for 3 Drum Search Awards!

In the latest award news, NMPi has been nominated for 3 awards in The Drum Search Awards! The Drum Search Awards brings together those at the forefront of digital search and celebrates industry excellence Once again, our work with Harvey Nichols has been shortlisted for Most Innovative Search Campaign. As mentioned before, this was an […]

The Big Debate

NMPi’s inaugural Big Debate kicked off at Google King’s Cross, with marketers and thought leaders from across the industry coming together to discuss some of the biggest challenges we are facing today.The inspiration behind The Big Debate was to provide different perspectives in our industry and challenge many of our enshrined perceptions about the way […]

NMPi’s Big Debate: How MSF Uses Tech and Comms

Javid Abdelmoneim is the UK President of Doctors Without Borders and featured as our keynote speaker. He is an A&E doctor, who still works for the NHS when in the UK, but he also volunteers in crisis areas across the globe. Communication is a huge part of what MSF do, with a founding principle of […]

NMPi’s Big Debate: Is Attribution Really Worth It?

Damien Bennett, Director of Business Strategy at NMPi and Lewis Lenssen, Digital Advisor and Consultant The question of attribution is one which plagues marketers, and so for our headline act; the debate this event was named for, we put two marketing heavyweights up against each other to decide: is attribution really worth it? AGAINST The […]

NMPi’s Big Debate: The Death of Digital Marketing

Nicola Hollow, Director of Ecommerce Services at Practicology 20 years of digital. It doesn’t seem like it was that long ago, but when Nicola started her career as a New Media Assistant, digital advertising merely meant buying the banner at the top of the Yahoo homepage and hanging on to it for a week. Looking […]

NMPi’s Big Debate: Small Data

Owen Jenkinson, Markting Director at Freeview Small data, Owen is quick to clarify, does not mean no data or little pots of data. Freeview, where Owen is the Marketing Director, is an unusual company in that it is used in 20 million households in the UK, but they don’t know who their customers are. Once […]

NMPi’s Big Debate: Failure is, in Fact, an Option

Sarah Ward, Senior Director, Client Management, Pitney Bowes Adaptation is key for companies to remain relevant and meet customer demand, and Sarah’s presentation has you covered. Big leaps in technology, like the ones we see in our industry, are not without risk. Planning for these outcomes means that your chances of success are that much […]

NMPi Shortlisted for 7 Performance Marketing Awards!

We’re delighted to announce that NMPi has been shortlisted for 7  awards at this year’s Performance Marketing Awards! The categories we’re up for are: Industry Disruptor, Best Travel and Leisure Campaign, Best Paid Search Campaign, Global Excellence, Best Use of Automation/AI, and Most Creative Performance Marketing Campaign. The Performance Marketing Awards celebrates the very best advertisers, […]