Entries by Ruthie Pinion

4 More Nominations for NMPi

It’s been an exciting day for NMPi: we’re delighted to announce that we have been shortlisted for the RAR+ Digital Awards and Effective Digital Marketing Awards! The RAR+ Digital Awards are incredibly important to us as the nominations come from the feedback our clients give. So, being a finalist in the category Best Online Advertising […]

The Good, The Bad and the Ugly of the Royal Wedding

There is nothing the British love more than a right royal knees up, and nothing more perfectly encapsulates this than a royal wedding. Much like many summertime events – Royal Ascot, the Oxford v. Cambridge Boat Race, actually seeing the sun – it provides an opportunity to sit outside (perhaps with a barbecue?) with your […]

NMPi Nominated in the Drum Marketing Awards!

After our exciting award wins at the Performance Marketing Awards and Drum Search Awards, we are delighted to have been nominated for the Drum Marketing Awards! The Drum Marketing Awards are international, and focus on marketing teams and their strategies of the year. We’ve been shortlisted for Retail Marketing Strategy of the Year, once again […]

NMPi Wins 3 Awards at the Performance Marketing Awards

NMPi are delighted to announce that we won 3 awards in last night’s Performance Marketing Awards, as well as receiving a highly commended. We’re still over the moon from last night’s awards! Best Paid Search Campaign, Best Travel and Leisure, Best Use of Automation, and highly commended for Global Excellence! #awards #pma18 #celebrate ??? A […]

The Marketing AI State of Play

Fred Maude, one of NMPi’s Performance Managers, led an exciting webinar looking into how to kick-start your marketing with AI, an introduction to the marketing AI state of play. We start from a simple and obvious premise: everyone is talking about AI. From autonomous vehicles to Deep Learning, Cognitive Computing to machine learning, innovations in […]

Best Practise: Google Shopping Feed

Google Shopping is one of the most profitable channels for retailers, predominantly because it’s so easy for consumers to use. Unfortunately, it’s not the easiest of Google tools for a brand to optimise, and a lot of your problems will stem from the quality of the feed. In our first dive into best practices, we’ll […]

Google Shopping Feed Top Tips

Google Shopping is one of the most profitable advertising channels for retailers, but it can be tricky to get right. This one-page guide will give you the tips you need to nail your Google Shopping Feed.