Entries by The PPC Team

How to Test the Value of Brand Keywords in Adwords

A recent study by Bing analysed click results for Retail and Travel brands comparing those brands that bid on brand keywords and those that do not. The study found that there is a 31% increase in clicks when bidding on brand keywords. Furthermore, without having a brand ads competitor ads receive 34% of clicks.   […]

Top 5 ways to reach new horizons for the Travel sector with PPC

The travel sector is one of the most prolific spenders in Paid Search marketing. Indeed, travel companies spent more on pay-per-click advertising than any other industry except for finance in 2012*. As the market becomes more and more saturated, brands are under increasing pressure to drive efficiency and performance from this channel.   Here are […]

Improving results by spending time with customers

  As PPC specialists we are always looking for ways to improve the performance of our PPC campaigns.   One way to help maximise the performance of a PPC campaign is to build a sound understanding of the client and their customers. Therefore for each client we always build a detailed customer profile map – […]

Enhanced campaigns: New changes to mobile bid management

Last week, Google announced that they will shortly be introducing Ad group mobile bid adjustments for Enhanced campaigns.   What does this mean for advertisers? This is a fairly substantial modification to the current settings in Enhanced campaigns, which had previously only allowed mobile bids to be set at the campaign level. This arrangement had […]

International Paid Search in action – driving revenue internationally

While most of the UK’s brands are highly skilled in marketing and selling their products online to the UK market, not all are currently embracing the opportunities that lie outside of the UK. So many opportunities exist in other markets that international trade has to be high on the agenda for those trading online in […]

How to upgrade to Google’s ‘Enhanced Campaigns’

As you are most likely aware, Google recently launched Enhanced Campaigns, the most significant change ever to be made to the Adwords interface.   With the option to upgrade our campaigns to Enhanced Campaigns now available, we thought it would be interesting to show some of the changes that have been made to the Adwords […]

New Google Shopping: Optimising Product Data Feeds

As outlined in the first guide of this series, on 13 February 2013 Google Shopping is changing to a fully commercial model which will be based on Product Listing Ads (PLAs) managed through Google Adwords. PLAs are search ads that are designed to create a more engaging user experience supplying searchers with rich product information […]

Facebook unveils its new Graph Search feature

Yesterday at Facebook’s press event, Mark Zuckerberg, CEO of Facebook, announced the launch of its new feature, called ‘Graph Search’.   While we are still digesting the news, and the potential implications for paid search marketing, we thought it worthwhile to explain the announcement further and what it means for advertisers.   What is Graph […]

New Google Shopping – An introduction to the changes

  Following the successful trial of the new Google Shopping model in the US, Google has announced that it will soon be rolling out similar changes across ten more countries, including the UK.   From February 2013, Google will commence the transition from free Google Shopping listings to a new paid-for programme. This will be […]