Incubeta Shortlisted at the Drum Digital Advertising Awards

Read Time: 1 Minute

We are thrilled to announce that our parent company Incubeta has been shortlisted at The Drum 2021 Digital Advertising Awards for their work with Superdrug and Quintain Living (formerly known as Tipi).

The awards are known for recognising the very best technology and digital media in advertising, and we’re pleased to have been shortlisted in the following categories:

A huge congratulations to the teams who worked tirelessly on these campaigns. Whilst we may not be able to celebrate in person, we’re keeping our fingers crossed for more good news at the virtual awards ceremony on Thursday 25th March.

Click here to view the full list of finalists for the Drum Digital Advertising Awards.

This blog was originally published on Incubeta.

Success for NMPi by Incubeta at the Microsoft Advertising Partnership Awards

Read Time: 1 Minute

Last night was the 2021 Microsoft Advertising Partner Awards, a virtual ‘Studio 54’ extravaganza celebrating the achievements of Microsoft partners across Europe for all the work they did in 2020.

It is with great pleasure that we announce that NMPi by Incubeta took home the trophy for the Inclusive Culture & Marketing Category. Awarded to the partner who demonstrates the strongest commitment to inclusive practices both culturally within their company and in driving the messaging and importance of developing inclusive marketing campaigns with their clients.

A huge congratulations to the teams who worked tirelessly on the client campaigns that made this win possible. Whilst we may not be able to celebrate in person, we are elated that all their hard work has been recognised, and are raising a virtual glass in their honour

A huge thank you also goes out to the team at Microsoft for their continued support and contribution – without your guidance our success would not have been possible.

Congratulations to all the winners and runners up! View the full list here and check out our winners video.

NMPi by Incubeta Shortlisted at the Microsoft Advertising Partner Awards

Read Time: 1 Minute

It is with great pleasure that we announce NMPi by Incubeta is a finalist at the Microsoft Advertising Partner Awards for the Inclusive Culture & Marketing Category. 

Awarded to the partner who  demonstrates the strongest commitment to inclusive practices both culturally within their company, and in developing inclusive marketing campaigns with their clients, we were both honoured and thrilled to have been selected as a finalist.

Keep your fingers crossed for NMPi by Incubeta in the New Year – winners announced on the 25th February.

Success at the iPMA’s – One Win & Two Highly Commended for NMPi by Incubeta

Read Time: 1 Minute

Last night was the 2020 International Performance Marketing Awards, a virtual extravaganza celebrating the best campaigns, companies, and individuals in performance marketing. NMPi by Incubeta are honoured to take home one trophy and two highly commended for the following categories.

Wins

Best Retail and E-Commerce Campaign: NMPi by Incubeta for Superdrug: A Cut Above the Competition

Highly Commended

Best Use of Programmatic: NMPi by Incubeta for Lovehoney: Stimulating Display to Reach a Performance Climax

Best Performance Marketing Campaign – Western Europe: NMPi by Incubeta for Quintain Living (formerly Tipi): Closing the Online/Offline Gap

A huge congratulations to the teams who worked tirelessly on these campaigns. Whilst we may not be able to celebrate in person, we are elated that all their hard work has been recognised, and are raising a virtual glass to Superdrug, Lovehoney and Quintain Living.

We would also like to take this opportunity to congratulate each and every brand that was nominated at the iPMA’s, it was such an honour to be shortlisted alongside so many fantastic agencies. View the full list of winners here.

NMPi by Incubeta Wins at the DADI Awards

Read Time: 1 Minute

We are thrilled to announce our fifth award win this year , at the 2020 Drum Awards Digital Industries (DADIs) for our work with M&S International.

With advertisers having more data than ever, more channels available and more tools at their disposal, The DADIs recognise the very best that the industry has to offer. And with that being said, we are honoured to have won the Best Use of Data award for our campaign with M&S International.

The campaign focused on audience optimisation across M&S’s 34 target markets. The client needed guidance on how best to break down their budget allocations in a more nuanced way to increase revenue and reach their goals. With countless variables and hundreds of thousands of data points in play to make these decisions, NMPi by Incubeta developed a custom, cloud-based platform to process the data points, giving each market their own unique score (based on their complexity and potential). This allowed M&S to gain insights on how to split their budget to drive performance and international revenue.

See full campaign results here.

As always, a huge thank you and congratulations goes out to the teams and our client who worked tirelessly on these campaigns.

NMPi by Incubeta announced as a Travolution Award Shortlister!

Read Time: 1 Minute

We are delighted to have received another nomination this week, and are thrilled to announce that NMPi by Incubeta has been shortlisted at The Travolution Awards 2020 for the Best Use of Social with Eurail.

This award is given to a digital marketing agency and/or travel organisation who utilised a variety of social media channels to ‘build brand affinity, hone marketing messages to key target groups and drive brand loyalty and advocacy’, and we are delighted for the nomination.

NMPi by Incubeta was shortlisted as a result of the work we did for Eurail – increasing the awareness of their travel passes, through the use of social media. Eurail wanted to inspire customers without the stereotypical images of the main tourist traps, so we thought what better way to showcase the freedom and experience a Eurail Pass can offer, than by sharing the experiences of travellers who have used the pass?

Our teams worked tirelessly, utilising images captured by Eurail’s clients to create an engaging and seamless user experience across social channels. This method boosted Eurail’s brand awareness, and presented a more genuine customer experience that was appealing to prospective travellers.

We are elated to have been recognised for our team’s hard work and dedication, so keep your fingers crossed for the 3rd of December when the winner is announced!

NMPi by Incubeta lands 5 More Nominations at the International Performance Marketing Awards

Read Time: 1 Minutes

We’re excited to announce that NMPi by Incubeta has been shortlisted for a further 5 awards, following our recent success at the UK Search Marketing Awards. This time it’s the International Performance Marketing Awards (iPMA’s) and we’re thrilled to have been shortlisted in the following categories:

 

  • Best Performance Marketing Campaign – USA: NMPi by Incubeta for M&S International: Not all International Markets are Created Equal
  • Best Performance Marketing Campaign – Western Europe: NMPi by Incubeta for Quintain Living (formerly Tipi): Closing the Online/Offline Gap
  • Best Retail and E-Commerce Campaign: NMPi by Incubeta for Superdrug: A Cut Above the Competition
  • Best Use of Data: NMPi by Incubeta for M&S International: Not all International Markets are Created Equal
  • Best Use of Programmatic: NMPi by Incubeta for Lovehoney: Stimulating Display to Reach a Performance Climax

 

A huge congratulations to the teams who worked tirelessly on these campaigns. Whilst we may not be able to celebrate in person, we’re keeping our fingers crossed for more good news at the virtual awards ceremony on the 24th November. 

Community Hero Winner at 14th Annual Performance Marketing Awards

Last night was the 14th annual Performance Marketing Awards, a virtual extravaganza celebrating the best campaigns, companies, and individuals of performance marketing. We are excited and honoured to announce that NMPi by Incubeta has taken home the trophy for Community Hero, which is awarded to the business who puts social responsibility, ethics and company culture at the core of what they do.

This award is incredibly special to us and a real testament to our employees who have come together to form our committees and influence real change in our business.

“NMPi by Incubeta was widely praised by the judges as their passionate and driven team went above and beyond to support the community in 2019.”

Our trophy for Community Hero was not the only recognition we received for the evening. Our work with Tipi was also highly commended in the Best Lead Generation Campaign, for our work in closing the loop between their online activity and offline sales.

We would like to take this opportunity to congratulate everyone who has been involved in these projects and thank them for their hard work. We are incredibly grateful and proud of our team.

NMPi Wins at the Drum Digital Advertising Awards US

We’re thrilled to share that the NMPi team has won the award for Most Effective Use of Data at this year’s Drum Digital Advertising Awards US! It’s an honour to have our work with Marks & Spencer International recognised in such a competitive category.

We worked with M&S to help them break down their budget allocations across international markets in a more nuanced way, increasing revenue and surpassing goals. The team developed a custom, cloud-based platform to process countless data points for each market to give unique scores based on complexity and potential.

“M&S International are thrilled to see how effective the team at NMPi are at evolving parts of our international strategy to spot opportunities and present a more data driven approach. The exciting part is that we can revisit the methodology to ensure we are continually evolving and staying ahead of the curve”- Matthew Johnston, Senior Digital Marketing Manager, International Ecomm

We’re incredibly proud of the team for all of their hard work, and we’re hoping to share more good news in the coming months!

4 More Nominations for Effective Digital Marketing Awards

Read Time: 1 min

We’re excited to announce that the NMPi by Incubeta team has been shortlisted for 4 more awards, following our recent win at the Drum Search Awards! This time, it’s the Effective Digital Marketing Awards, run by the team at Masterclassing. The categories are:

Most Effective Tech Platform: NMPi by Incubeta – Delivering Seamless Search for Marks and Spencers

Most Effective Retail or FMCG Campaign: NMPi by Incubeta and Marks and Spencers International – Not All International Markets are Created Equal

Most Effective Search Campaign: NMPi by Incubeta and Tipi – Closing the Online and Offline Gap

Most Effective Paid Social Campaign: NMPi by Incubeta and Eurail – Tapping into Eurail’s Endless Supply of Creatives

A huge congratulations to the teams and clients that worked on these campaigns. While we may not be able to celebrate in person, we’re keeping our fingers crossed for more good news when the winners are announced on 15th September.