NMPi Wins ‘Most Innovative Strategy’ at IAB Programmatic Awards

We are thrilled to announce that NMPi has won in the “Innovative Strategy” category at the first IAB Programmatic Awards in The Netherlands. Advertising industry specialists looked forward seeing this year’s groundbreaking entries, and we were excited to be counted among the prestigious nominees for our case study: Real-Time visibility of Snow Heights for Transavia.

The IAB Programmatic Awards are important because they are voted on by industry experts in recognition of agencies that deliver outstanding results.

NMPi Netherland’s Managing Director, Gerard Moussault, commented: “This is a real testament to the excellent work done by the NMPi team. Over the next year, we are going to continue to grow and push the limits of digital innovation.”

Transavia’s Direct Sales Manager, Nick Brandts commented, “Our campaign team is always looking to reach our audience in a better, more relevant way. Together with NMPi, we investigated the (technical) possibilities of creating an innovative campaign. In our partnership we have a shared goal: to challenge each other to create new innovative elements for every campaign. It is wonderful to see this effort pay off with positive campaign results. The Programmatic Award for ‘Most Innovative Strategy’ for our Wintersport Campaign is recognition we are very proud of!”

NMPi Netherland’s Head of Consultancy, Quintijn van Kessel added: “The IAB Award recognizes our work over the last couple of months in close cooperation with our client, Transavia. It’s great to see this acknowledged with this Innovative Strategy win”.

This award comes on the heels of NMPi’s RAR+ (Recommended Agency Register) win for ‘Best Search’.

The second half of 2017 is set to be even more exciting, with this award acting as a springboard to further success!

NMPi Wins Best Search Award at RAR+ Digital Awards

NMPi is delighted to have won in the “Best Search” category at last night’s RAR+ Digital Awards.  The RAR+ award is especially important because it recognises agencies who deliver outstanding results as voted for by clients on a measure of overall satisfaction, rather than being judged for a single campaign case study.

NMPi’s CEO, Luke Judge, commented, “I am immensely proud of our brilliant team at NMPi; their hard work and passion for doing outstanding work with our clients has been deservedly recognised by this important award win. I am also grateful to our clients for their kind survey feedback in supporting us”.

Director of Biddable, Sophie Harkness added, “We have always prided ourselves on going the extra mile for our clients, so it’s great to see this acknowledged with this Best Search win”.

Head of Performance Marketing, Max Flajsner commented, “I believe our client happiness, and therefore this recognition, is a direct consequence of the high levels of innovation that we have brought to our client’s campaigns over the past twelve months”.

This award win follows closely after NMPi was ranked in top place in the Drum’s UK Elite Media Agency rankings. This kicked off an expansive year for the company, which has so far seen the launch of three new NMPi offices in Zurich, Sydney and Cape Town.

The second half of 2017 looks set to be even more exciting, with this award acting as a springboard to further success.

NMPi Shortlisted for 4 RAR Awards!

We’re extremely excited to announce that we’ve been shortlisted for a record 4 categories in this year’s The Drum RAR Digital Awards! Online Advertising, On Budget, Online Media Buying, and Search. The awards ceremony will take place on June 14th at the Sheraton Grand London Park Lane hotel.

What makes these awards special for us is that we’ve been nominated by our clients based on their reviews of our work. It’s always an honour to be recognized for our quality work and efforts by industry peers, but it’s especially nice to get that vote of confidence, and be held in such high regard, by the people who we work for every single day. A big thank you to everyone who helped gather recommendations.

View the shortlist here

NMPi Garners Two Nominations for Drum Digital Trading Awards

We’re gearing up to have a really great year with yet another two nominations. We’ve shortlisted for Most Effective Media Agency and Best Use of Creativity (for Autodesk’s video banner campaign) at the 2017 Drum Digital Trading Awards. The Digital Trading Awards recognize the best talent in automated digital trading, with this year’s theme Living the Dream – Programmatic Everywhere, taking a closer look at how the industry has been doing programmatic. This is the fourth year for the Digital Trading Awards, and the 13th award nomination this year for NMPi.

NMPi Celebrates Another Four Nominations!

The good news keeps rolling in! In addition to our recent shortlist at the European Search Awards, NMPi have been shortlisted once again for the Drum Search Awards and the Drum Marketing Awards. We’re excited to be included in this list of global industry leaders.



Drum Search Awards:

Entering their third year, they look to recognise agencies and marketers who have been able to adapt to this shift and have done exceptional work in search and campaign management.

  • Performance Agency of the Year
  • SEO & PPC – Best Use of Technology in a Search Campaign


Drum_Marketing Awards_FINALIST

Drum Marketing Awards:

These awards have just gone global and reward the best in marketing, and campaign excellence.

  • Rising stars: Craig Brown and Claire Burgess
  • Marketing Agency of the Year


NMPi Short Listed for 3 European Search Awards

Now entering its sixth year, the European Search Awards highlight the very best in SEO, PPC and Content Marketing across Europe. NMPi is thrilled to have been shortlisted in three of the 29 categories:

Innovation – Campaign
The innovation award recognizes the creative effort within a search campaign demonstrating the use of strategy, or implementation that sets it apart from the competition. NMPi has been recognized for their work on Dune Query Level Bidding on Google Shopping.

Best Use of Search – Retail
This award recognizes a campaign that has successfully enhanced the visibility of a website or web page in the retail sector. NMPi have been commended for their campaign efforts on Dune Query Level Bidding on Google Shopping.

Best Large PPC Agency
An exciting achievement this year has been the the recognition as Best Large PPC Agency across Europe. This is awarded to an agency that demonstrates consistently strong ROI for their clients, and excellent use of PPC.

The winners will be announced at the awards ceremony on April 27th in Kraków, Poland.

Best of Luck!

NMPi #1 Elite Media Agency!

We are thrilled to announce that NMPi has topped the Elite Media Agencies poll in this years Drum Digital Census.

The census evaluates agencies based on their achievements across financial performance and client satisfaction. We are honoured to be recognised not only for our growth over the past year, but more importantly by our clients who have supported us and believe in the work we deliver.

This couldn’t have been achieved without our clients as well as our talented staff, so thank you to everyone who has been a part of this great success.

Pouring the champaign and #celebrating.

A video posted by NMPi (@nmpi_digital) on

Managing Director, Luke Judge, expressed his excitement at the news, “This is a real testament to the excellent work done by the NMPi team. Over the next year we are going to continue to grow and push the limits in digital innovation. We will be better than ever, and will continue to maximise performance for our clients.”

NMPi Nominated for Best Programmatic Campaign at First European Performance Marketing Awards

In just under two weeks, NMPi will be attending PerformanceIn’s first annual European Performance Marketing Awards, and we are excited to announce that we have been nominated for two awards: Best Publisher, and Best Programmatic Campaign for our success on the 2015 Black Friday campaign with renowned outdoor retail company, Cotswold Outdoor.

NMPi was asked to maximise sales and ROI for Cotswold Outdoor through programmatic display. The NMPi Black Friday display campaign set out to combat high eCPM banner rates that are typical for campaigns run during this period and deliver cost efficient, yet lucrative results for Cotswold Outdoor.

UK Performance marketing Awards 2016 1

The Best Publisher prize is given to publishers who exemplify the best-in-class performance campaigns. The winner must demonstrate integrity, excellence and innovation, and be an organization advertisers are excited to work with across their campaigns. The Best Programmatic Campaign is awarded to organizations who demonstrate the best use of Programmatic buy, across any channel, with efficient ad spend, innovative technology, and intelligent ad placement.

The Performance Marketing Awards (PMAs) were launched in 2007 to recognize marketing excellence across the UK. The PMAs branched out to the continent for the first time after noticing the excellent work being done on an international level.

They wanted to acknowledge the perseverance, and inroads brands have been making over the past ten years not just in the UK, but globally. This year marks the tenth annual Performance marketing Awards and the first ever European Marketing Perforce Awards.

It has been an exciting year for with seven nominations including, The Drum Marketing Awards for best use of technology, European Search Awards for best young search professional, and The Drum Digital Trading Awards for best use of performance. NMPi is honoured to have been nominated for this award and would like to extend congratulations to everyone who has been nominated for their hard work, and marketing efforts over the past year.

Vote for Sophie Kleiner for Women in Search 2016!

The Drum and Google have released the finalists for the top women who have made their mark in search. Our own Head of Search, Sophie Kleiner, who late last year was also recognised as one of the Drum’s top 50 women under 30 in digital,  has been nominated as a finalist for this prestigious award. Now it up to the public to vote for their favourites. The top 3 women will go on to pitch to a panel of industry experts at the Drum Search Awards judging.

We’re extremely proud of Sophie’s achievements and want to share a little bit about this remarkable young woman and why you should vote for her. Voting End at Midnight 8 April.

Sophie has made outstanding contributions to the industry since joining NMPi. Her strategies have helped NMPi win coveted clients, and launch successful campaigns, such our award nominated Superdrug’s – The Power of Now. Her focus has always been the consumer and user experience. A forward thinking innovator, Sophie enjoys implementing new techniques and streamlining processes to make information accessible and understandable for her coworkers and clients.

Sophie’s biggest personal influence is her father, who worked his way up to become a successful finance director. Sophie said of her father, “He never let not knowing a product stop him from going out and achieving his goals.” He made it without the advantages Sophie had and she was inspired by his example to push herself further in her aspirations and career.

Sophie has always had an interest in the analytical side of things; she took a keen interest in Geography in her university studies and enjoyed translating satellite data into manageable information everyone could use. If she hadn’t chosen her path in digital, she would’ve pursued a career in meteorology.

Please vote for Sophie Kleiner for Women in Search 2016. Voting End at Midnight 8 April.

Congratulations! NMPi’s Craig Brown Shortlisted for Young Search Professional

NMPi’s Sandra Alvarez recently sat down with Senior Account Manager Craig Brown, to congratulate him on being shortlisted for the 2016 European Search Awards’ Young Search Professional category. The award is given to Europe’s most talented, and fastest rising stars in digital marketing. We’re thrilled Craig is a finalist and wish him luck in May at the award ceremony is Paris.

What does it feel like to be recognized for such a prestigious award?

Surreal! 2.5 years ago I didn’t even know what PPC stood for, let alone think about working at it. It’s an absolute honour to have been shortlisted and I can’t thank everyone at NMPi for the support and help I’ve had since I’ve started in getting to this point!

What do you think sets you apart from other young search professionals in the field?

Being a relatively modest person, nothing! However, I know that isn’t the answer you want! I’d say it’s probably innovation that sets me aside from others in the field, looking at all the different ways I can use new features on my accounts, and badgering Google to ensure we are getting the most out of each one. Also, having some managerial experience previously from running weddings, I think that’s made the transition from team member to manager a little bit easier. That, and nothing is more stressful than being responsible for delivering the most important day of someone’s life, put some of the issues on accounts in perspective!

This was your first position after graduating university – how has working in search at NMPi helped you develop and grow in your career?

NMPi ensures that it hires a range of skill sets and personalities, and I’ve ensured that I work with a variety of these, to hone each of those into the hybrid account manager I hope I’ve become. There’s also been a really nice blend of guidance and freedom/carrot and stick. There’s been enough guidance to ensure things are done properly but also there’s enough room to grow, as well as rewarding good performance.

You have some impressive results under your belt, e.g., team members under your direction have also won awards, excelled in the industry, and been promoted in record time.  You’re the youngest Senior Account Manager in NMPi history to have been promoted in such a short period, and several current NMPi clients have come off referrals for work done under your guidance. What advice can you give young professionals about to break into the industry, and how they can fast track their careers in digital marketing?

Listen. There will be so many people around you with so much to offer and so many different experiences so learn from them. You should never make the same mistake twice, but try to learn from other people’s mistakes as well as your own. Soak everything up around you, and apply it to what you know and the accounts you have and learn from that. Also read blogs, pester Google, your tracking provider, your tech team, and everyone who will listen to you. Don’t settle for being an expert in one area, strive to be an expert in all areas.

What has been your favourite campaign to work on and why?

Bathstore is my favourite client to work on due to the increased number of data points we have to optimise to. We import offline revenue, so we can see the effect keywords are having on store revenue, which is really cool, and adds an additional layer of data to work with.

What has been the biggest challenge for you in your career thus far?

The biggest challenge is my perception. Having worked with some clients since I started at NMPi, and my job title constantly evolving, as well as my skill set, it’s ensuring that I am taken more seriously as I become more senior. While this is a huge challenge, I feel this has been handled well, and the best way to do it is to continually progress and learn and offer more to the businesses you’re working with above and beyond what is required, so they continue to see you as a useful, and developing benefit for them.