NMPi by Incubeta announced as a Travolution Award Shortlister!

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We are delighted to have received another nomination this week, and are thrilled to announce that NMPi by Incubeta has been shortlisted at The Travolution Awards 2020 for the Best Use of Social with Eurail.

This award is given to a digital marketing agency and/or travel organisation who utilised a variety of social media channels to ‘build brand affinity, hone marketing messages to key target groups and drive brand loyalty and advocacy’, and we are delighted for the nomination.

NMPi by Incubeta was shortlisted as a result of the work we did for Eurail – increasing the awareness of their travel passes, through the use of social media. Eurail wanted to inspire customers without the stereotypical images of the main tourist traps, so we thought what better way to showcase the freedom and experience a Eurail Pass can offer, than by sharing the experiences of travellers who have used the pass?

Our teams worked tirelessly, utilising images captured by Eurail’s clients to create an engaging and seamless user experience across social channels. This method boosted Eurail’s brand awareness, and presented a more genuine customer experience that was appealing to prospective travellers.

We are elated to have been recognised for our team’s hard work and dedication, so keep your fingers crossed for the 3rd of December when the winner is announced!

NMPi by Incubeta lands 5 More Nominations at the International Performance Marketing Awards

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We’re excited to announce that NMPi by Incubeta has been shortlisted for a further 5 awards, following our recent success at the UK Search Marketing Awards. This time it’s the International Performance Marketing Awards (iPMA’s) and we’re thrilled to have been shortlisted in the following categories:

 

  • Best Performance Marketing Campaign – USA: NMPi by Incubeta for M&S International: Not all International Markets are Created Equal
  • Best Performance Marketing Campaign – Western Europe: NMPi by Incubeta for Quintain Living (formerly Tipi): Closing the Online/Offline Gap
  • Best Retail and E-Commerce Campaign: NMPi by Incubeta for Superdrug: A Cut Above the Competition
  • Best Use of Data: NMPi by Incubeta for M&S International: Not all International Markets are Created Equal
  • Best Use of Programmatic: NMPi by Incubeta for Lovehoney: Stimulating Display to Reach a Performance Climax

 

A huge congratulations to the teams who worked tirelessly on these campaigns. Whilst we may not be able to celebrate in person, we’re keeping our fingers crossed for more good news at the virtual awards ceremony on the 24th November. 

Community Hero Winner at 14th Annual Performance Marketing Awards

Last night was the 14th annual Performance Marketing Awards, a virtual extravaganza celebrating the best campaigns, companies, and individuals of performance marketing. We are excited and honoured to announce that NMPi by Incubeta has taken home the trophy for Community Hero, which is awarded to the business who puts social responsibility, ethics and company culture at the core of what they do.

This award is incredibly special to us and a real testament to our employees who have come together to form our committees and influence real change in our business.

“NMPi by Incubeta was widely praised by the judges as their passionate and driven team went above and beyond to support the community in 2019.”

Our trophy for Community Hero was not the only recognition we received for the evening. Our work with Tipi was also highly commended in the Best Lead Generation Campaign, for our work in closing the loop between their online activity and offline sales.

We would like to take this opportunity to congratulate everyone who has been involved in these projects and thank them for their hard work. We are incredibly grateful and proud of our team.

NMPi Wins at the Drum Digital Advertising Awards US

We’re thrilled to share that the NMPi team has won the award for Most Effective Use of Data at this year’s Drum Digital Advertising Awards US! It’s an honour to have our work with Marks & Spencer International recognised in such a competitive category.

We worked with M&S to help them break down their budget allocations across international markets in a more nuanced way, increasing revenue and surpassing goals. The team developed a custom, cloud-based platform to process countless data points for each market to give unique scores based on complexity and potential.

“M&S International are thrilled to see how effective the team at NMPi are at evolving parts of our international strategy to spot opportunities and present a more data driven approach. The exciting part is that we can revisit the methodology to ensure we are continually evolving and staying ahead of the curve”- Matthew Johnston, Senior Digital Marketing Manager, International Ecomm

We’re incredibly proud of the team for all of their hard work, and we’re hoping to share more good news in the coming months!

4 More Nominations for Effective Digital Marketing Awards

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We’re excited to announce that the NMPi by Incubeta team has been shortlisted for 4 more awards, following our recent win at the Drum Search Awards! This time, it’s the Effective Digital Marketing Awards, run by the team at Masterclassing. The categories are:

Most Effective Tech Platform: NMPi by Incubeta – Delivering Seamless Search for Marks and Spencers

Most Effective Retail or FMCG Campaign: NMPi by Incubeta and Marks and Spencers International – Not All International Markets are Created Equal

Most Effective Search Campaign: NMPi by Incubeta and Tipi – Closing the Online and Offline Gap

Most Effective Paid Social Campaign: NMPi by Incubeta and Eurail – Tapping into Eurail’s Endless Supply of Creatives

A huge congratulations to the teams and clients that worked on these campaigns. While we may not be able to celebrate in person, we’re keeping our fingers crossed for more good news when the winners are announced on 15th September. 

NMPi’s Proprietary Tech Wins at Drum Search

Award ceremonies might have moved online, but that won’t stop us from celebrating our latest award win. We are delighted to announce that at this year’s Drum Search Awards, our work with M&S won the award for SEO & PPC – Most Effective Use of Technology, for our proprietary technology Seamless Search.

Working with Marks and Spencer, we developed a machine learning tool which allowed the retail giant to manage their paid and organic search holistically.

A huge congratulations to the team who worked on this project, and we hope to be able to announce more award wins in the coming weeks.

Breakthrough Nomination at Campaign Tech Awards!

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Here at NMPi, we may be working from home, but we’re continuing to work harder than ever!

Our hard work has clearly paid off, and we’re excited to be able to share that we’ve received a nomination at the Campaign Tech Awards! The awards celebrate the industry’s most innovative tech-driven work that shows best-in-class creativity or collaboration to deliver effective marketing solutions for brands.

We’re proud to be in the running for “Breakthrough Tech ” Award,  for our proprietary search technology.

Due to the ongoing situation with COVID-19, we’re excited to attend the digital wards ceremony on the 22nd of June- and we’ll be raising our glasses from the comfort of our homes.

This is our 7th award nomination of 2020, following our nominations at the PMA’s and the Drum Search Awards. 

You can learn more and see the rest of the shortlist for the Campaign Tech Awards here!

#CampaignTechAwards

 

2 Finalist Slots on the Drum Search Awards Shortlist!

We are thrilled to announce that NMPi by Incubeta has been shortlisted for 2 awards at The Drum Search Awards! Now in their 3rd successful year, the awards ceremony brings together individuals and companies at the forefront of search marketing. We’re so grateful to be gracing the line-up.

We have been nominated for:

Most Effective Use of Data or Insights: NMPi and Tipi London – PPC

Most Effective Use of Tech in a Search Campaign: NMPi Seamless and M&S – PPC and SEO

View the shortlist:

Due to the current circumstances, we’re waiting to hear more from The Drum on the date for the awards ceremony, but until then, keep your eyes peeled and your fingers crossed for NMPi!

 

NMPi Shortlisted for 4 Performance Marketing Awards

This year’s award season kicks off with the Performance Marketing Awards (PMAs) releasing their shortlist today. Now in its 14th year, we’re delighted to have been shortlisted in 5 categories:

Best Use of Data: NMPi and M&S – Delivering Seamless Search for M&S

Global Excellence: NMPi and M&S International – Not All International Markets are Created Equal

Best Lead Generation Campaign: NMPi and Tipi – Closing the Loop between Online and Offline

Community Hero: NMPi, Your Friendly Neighborhood Community Hero

We are incredibly proud of the exceptional work that our team has put in over the past twelve months, and that they’ve been recognised by the industry’s best and brightest. We’ll be keeping our fingers crossed for when the awards are announced on 28th April.

Programmatic Gold at IPMA’s and a Drum Shortlist: All in a days work for NMPi!

Last night, PerformanceIn kicked off another exciting PI Live with their International Performance Marketing Awards and another successful night for the NMPi team!

Our recent work with Fanatics earned us a Highly Commended for Best Paid Search Campaign, but it was our Christmas campaign for Liverpool FC that took home the gold. The Christmas gift-buying season brings its own set of unique audiences, requiring a very different style of advertising. Our display team’s creativity saw some great results for Liverpool FC, and earned us the Best Use of Programmatic.

However, this wasn’t our only success of the day- as it’s been announced that we’ve been shortlisted for Online Advertising (40-99 Staff) at the Drum Recommends Awards!

We’ve headed to day one at PI Live, award in hand and we’re looking forward to seeing what the rest of the conference brings! If you’re heading to PI Live, come and visit us on Stand 12 – you can find out more about what we’re offering here.