We’re delighted to announce that NMPi has been shortlisted for 7 awards at this year’s Performance Marketing Awards! The categories we’re up for are: Industry Disruptor, Best Travel and Leisure Campaign, Best Paid Search Campaign, Global Excellence, Best Use of Automation/AI, and Most Creative Performance Marketing Campaign.
The Performance Marketing Awards celebrates the very best advertisers, publishers, agencies, networks and technology providers in performance marketing, and it is an honour to be recognised for our successful campaign strategies and our work as a disruptor in the industry.
Our work with East Midland Trains has earned our nomination for Best Travel and Leisure Campaign, and Best Paid Search Campaign. Our granular approach to PPC helped us take back market share from one of the industry’s heavyweights.
The nominations for Global Excellence and Best Use of Automation came from our work with Harvey Nichols, which saw us drive successful international activity where no other agency could. This was all driven by some seriously impressive automation from our performance team.
Our Most Creative Performance Marketing Campaign was a joint entry with CJ Affiliate for our work with sports apparel retailer, Fanatics. We used data from a fantasy football API to make more intelligent bidding decisions and steal a march on our competitors on extremely competitive terms.
NMPi’s very own Performance Manager, Fred Maude, has been shortlisted for the Industry Rising Star Award in the Performance Marketing Awards, which is awarded to an individual under 35, who looks set to take the industry by storm.
Make sure to vote for the Rising Star!
The big day is the 24th of April and we already can’t wait. Best of luck to everyone who worked on the nominated entries!