NMPi Wins at the Drum Digital Advertising Awards US

We’re thrilled to share that the NMPi team has won the award for Most Effective Use of Data at this year’s Drum Digital Advertising Awards US! It’s an honour to have our work with Marks & Spencer International recognised in such a competitive category.

We worked with M&S to help them break down their budget allocations across international markets in a more nuanced way, increasing revenue and surpassing goals. The team developed a custom, cloud-based platform to process countless data points for each market to give unique scores based on complexity and potential.

“M&S International are thrilled to see how effective the team at NMPi are at evolving parts of our international strategy to spot opportunities and present a more data driven approach. The exciting part is that we can revisit the methodology to ensure we are continually evolving and staying ahead of the curve”- Matthew Johnston, Senior Digital Marketing Manager, International Ecomm

We’re incredibly proud of the team for all of their hard work, and we’re hoping to share more good news in the coming months!

4 More Nominations for Effective Digital Marketing Awards

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We’re excited to announce that the NMPi by Incubeta team has been shortlisted for 4 more awards, following our recent win at the Drum Search Awards! This time, it’s the Effective Digital Marketing Awards, run by the team at Masterclassing. The categories are:

Most Effective Tech Platform: NMPi by Incubeta – Delivering Seamless Search for Marks and Spencers

Most Effective Retail or FMCG Campaign: NMPi by Incubeta and Marks and Spencers International – Not All International Markets are Created Equal

Most Effective Search Campaign: NMPi by Incubeta and Tipi – Closing the Online and Offline Gap

Most Effective Paid Social Campaign: NMPi by Incubeta and Eurail – Tapping into Eurail’s Endless Supply of Creatives

A huge congratulations to the teams and clients that worked on these campaigns. While we may not be able to celebrate in person, we’re keeping our fingers crossed for more good news when the winners are announced on 15th September. 

NMPi’s Proprietary Tech Wins at Drum Search

Award ceremonies might have moved online, but that won’t stop us from celebrating our latest award win. We are delighted to announce that at this year’s Drum Search Awards, our work with M&S won the award for SEO & PPC – Most Effective Use of Technology, for our proprietary technology Seamless Search.

Working with Marks and Spencer, we developed a machine learning tool which allowed the retail giant to manage their paid and organic search holistically.

A huge congratulations to the team who worked on this project, and we hope to be able to announce more award wins in the coming weeks.

Breakthrough Nomination at Campaign Tech Awards!

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Here at NMPi, we may be working from home, but we’re continuing to work harder than ever!

Our hard work has clearly paid off, and we’re excited to be able to share that we’ve received a nomination at the Campaign Tech Awards! The awards celebrate the industry’s most innovative tech-driven work that shows best-in-class creativity or collaboration to deliver effective marketing solutions for brands.

We’re proud to be in the running for “Breakthrough Tech ” Award,  for our proprietary search technology.

Due to the ongoing situation with COVID-19, we’re excited to attend the digital wards ceremony on the 22nd of June- and we’ll be raising our glasses from the comfort of our homes.

This is our 7th award nomination of 2020, following our nominations at the PMA’s and the Drum Search Awards. 

You can learn more and see the rest of the shortlist for the Campaign Tech Awards here!

#CampaignTechAwards

 

2 Finalist Slots on the Drum Search Awards Shortlist!

We are thrilled to announce that NMPi by Incubeta has been shortlisted for 2 awards at The Drum Search Awards! Now in their 3rd successful year, the awards ceremony brings together individuals and companies at the forefront of search marketing. We’re so grateful to be gracing the line-up.

We have been nominated for:

Most Effective Use of Data or Insights: NMPi and Tipi London – PPC

Most Effective Use of Tech in a Search Campaign: NMPi Seamless and M&S – PPC and SEO

View the shortlist:

Due to the current circumstances, we’re waiting to hear more from The Drum on the date for the awards ceremony, but until then, keep your eyes peeled and your fingers crossed for NMPi!

 

NMPi Shortlisted for 4 Performance Marketing Awards

This year’s award season kicks off with the Performance Marketing Awards (PMAs) releasing their shortlist today. Now in its 14th year, we’re delighted to have been shortlisted in 5 categories:

Best Use of Data: NMPi and M&S – Delivering Seamless Search for M&S

Global Excellence: NMPi and M&S International – Not All International Markets are Created Equal

Best Lead Generation Campaign: NMPi and Tipi – Closing the Loop between Online and Offline

Community Hero: NMPi, Your Friendly Neighborhood Community Hero

We are incredibly proud of the exceptional work that our team has put in over the past twelve months, and that they’ve been recognised by the industry’s best and brightest. We’ll be keeping our fingers crossed for when the awards are announced on 28th April.

Programmatic Gold at IPMA’s and a Drum Shortlist: All in a days work for NMPi!

Last night, PerformanceIn kicked off another exciting PI Live with their International Performance Marketing Awards and another successful night for the NMPi team!

Our recent work with Fanatics earned us a Highly Commended for Best Paid Search Campaign, but it was our Christmas campaign for Liverpool FC that took home the gold. The Christmas gift-buying season brings its own set of unique audiences, requiring a very different style of advertising. Our display team’s creativity saw some great results for Liverpool FC, and earned us the Best Use of Programmatic.

However, this wasn’t our only success of the day- as it’s been announced that we’ve been shortlisted for Online Advertising (40-99 Staff) at the Drum Recommends Awards!

We’ve headed to day one at PI Live, award in hand and we’re looking forward to seeing what the rest of the conference brings! If you’re heading to PI Live, come and visit us on Stand 12 – you can find out more about what we’re offering here.

 

NMPi Shortlisted at this Year’s SBC Awards

It’s with great pride and pleasure that we are announcing our most recent shortlist at this year’s SBC Awards for Marketing & Service Provider of the Year (Sports & Casino).

The awards are known for “recognizing expertise and innovation in the betting and gaming industries,” and it is truly an honor to be shortlisted for this award after having launched our iGaming services just over 2 years ago.

Our digital strategies bring a fresh and innovative approach to the iGaming industry, which can be seen through our work with our clients such as Hero Gaming.

If you’re interested in learning more about our strategy, check out our latest Whitepaper on the iGaming industry, which provides specialist insight on the US Sports Betting market. 

Place your bets on NMPi, Winner to be announced 3 December 2019.

NMPi & Liverpool FC 2019 BIMA Award Winners

We are excited to announce that NMPi has won our 10th award this year, at the 2019 BIMA Awards.

The BIMA Awards are the “longest-standing and most prestigious digital awards in the UK”, designed to recognise and reward those organisations who are moving the game on and the digital economy forward.

With that being said, it is an incredible honour to have won the Data & Performance Marketing – Under 70K award for our work with Liverpool Football Club. 

The campaign looks at the strategy behind the rich media banners designed and built by the NMPi Display team, which utilised narrative sequences, fan engagement and relevance to promote Liverpool FC’s 2018/2019 New Balance Kit. To learn more about the campaign, check out Anna Jorysz’s presentation from our seminar earlier this year where she discusses the data strategy behind her banners.

As always, a huge thank you and congratulations goes out to the teams and our client who have worked on these campaigns.

Six on the Shortlist for NMPi at IPMA’s

We are thrilled to announce that NMPi has been shortlisted at the International Performance Marketing Awards, which aims to highlight the industry’s best and brightest within the performance marketing sector. The sister event to the Performance Marketing Awards, this set of awards looks globally to recognise work being done in all regions around the world. 

We’re in the running for 5 campaign-based awards: 

  • Best Paid Search Campaign – NMPi for Fanatics
  • Best Use of Data – NMPi for Fanatics
  • Western Europe Best Performance Marketing Campaign – NMPi for Fanatics
  • Best Use of Programmatic – NMPi & Liverpool FC
  • USA Best Performance Marketing Campaign – NMPi for Onnit (read the case study here

Last but not least, we’re especially pleased to announce that we’ve been shortlisted for the Best Team in Performance Marketing. This category is decided on a public vote until 18th September. You can vote for our amazing team here.

Keep your fingers crossed for the 21st of October, where we hope to make our clients and partners proud with another set of silverware for the trophy cabinet.