NMPi Shortlisted for 3 Awards!

The Performance marketing Awards Shortlist has been revealed and we’re delighted to announce that that along with our Rising Star nomination for Anna Jorysz, we have been selected for two Performance Marketing Awards: Industry Choice Publisher and Most Creative Performance Campaign.

The 11th annual awards show will be held at the Grosvenor Hotel on April 25th, highlighting the best and brightest in performance marketing across 24 categories, with a special focus on innovation and industry achievements.

With the shortlist finally released, the industry can now cast their votes for Industry Choice of Partner, as well as continue to vote for this year’s Rising Star.

View the shortlist here

Industry-Choice-of-Publisher

NMPi #1 Elite Media Agency!

We are thrilled to announce that NMPi has topped the Elite Media Agencies poll in this years Drum Digital Census.

The census evaluates agencies based on their achievements across financial performance and client satisfaction. We are honoured to be recognised not only for our growth over the past year, but more importantly by our clients who have supported us and believe in the work we deliver.

This couldn’t have been achieved without our clients as well as our talented staff, so thank you to everyone who has been a part of this great success.

Pouring the champaign and #celebrating.

A video posted by NMPi (@nmpi_digital) on

Managing Director, Luke Judge, expressed his excitement at the news, “This is a real testament to the excellent work done by the NMPi team. Over the next year we are going to continue to grow and push the limits in digital innovation. We will be better than ever, and will continue to maximise performance for our clients.”

The Future of Programmatic Advertising with Kristina Kasalova

Programmatic Account Manager, Kristina Kasalova, recently spoke at the Global Academy of Digital Marketing’s (GADM), “Evolution of Programmatic” hosted by AppNexus. Alongside industry experts, Kristina discussed the future of programmatic by exploring the ways in which it’s evolved over the past five years, and useful stratgeies for brands to implement for the changes that lie ahead.

What do you see as the biggest barrier to programmatic advertising at the moment? And what is being done to progress past this?

Programmatic has become mainstream now which means a lot of simplifications and misunderstandings of the term are present among new users. There is still some misunderstanding that programmatic, or even more so, RTB, is an efficient but somewhat dodgy way of getting performance out of your display activity. For others, while this notion is no longer case, see programmatic as a singular answer for everything without understanding the underlying principles. Programmatic is a very wide term nowadays and we need to be clear about it, especially when someone is new to the concept.

Programmatic buys have evolved radically in recent months and we are now able to use them with confidence across all stages of the customer journey – awareness, research, branding, remarketing and re-engagement. All of the above use programmatic as a principle, however the execution is different, and it is the key to understanding the variability within the industry, and to finding the option which best suits your marketing goals and business objectives. A crucial piece is to understand the variety under the term “programmatic” and learn a bit about differences between the options.

What really differentiates programmatic today from programmatic 5 years ago?

A couple of years back, programmatic meant audience buys across sub-par quality inventory, using standardized flash creatives and broad data segments. Fortunately, this is no longer the case – first and third party data is much richer now, and allows us to target even niche audiences at particular stages of their customer journey. We can target from discovery, through research, and the consideration phases, all the way up to re-engagement, and keeping brand loyalty.
Inventory quality has improved significantly in only 2-3 years. This was driven both by publishers, who became savvy about opportunities of programmatic (preferred deals or programmatic guaranteed can be as profitable as traditional direct buys), and ad exchanges, who stepped up and started to monitor and filter poor inventory in their marketplaces. It was also picked up on by advertisers and agencies who started to use brand safety and viewability verification tools and hence, created demand for better quality inventory.

Creative options have grown as well, partially driven by wider use of an HTML5 format, although this was initially semi-forced onto advertisers by major players in the industry. HTML5 is more transparent and offers less heavy loading than flash files, which gives advertisers the opportunity to use more engaging and high-impact formats with embedded videos, or additional features (surveys, galleries, microsites, etc.). Publishers are also more open to accept various ad size formats through RTB, which provides more options for their creative ideas. Altogether, this means that is it easier than ever to create engaging ads in various formats.

Where do you think advertisers should really be spending their time and energy when it comes to their campaigns?

Data and creative. Marketers need to know their target audience and that’s when the owned data come in handy. Even advertisers who have little to no experience with display advertising almost certainly have data which can help them understand what their audience likes, and how to reach them more effectively. Insights from Google Analytics, from transactions on the site, PPC activity, or their CRM database, all of these can be used to inform the initial targeting profile or even multiple profiles. The initial statistics from existing data can be used in campaigns, tested and refined further with additional insights on user preferences and behavior. Using the data will help brands become more relevant to audiences and spend their budget more efficiently on the vast scale of inventory available in display. At later stages you can look into using third party data or build a custom data model through a data management platform, but always make sure you know what your goals are in terms of the data you have, want to collect, and need, for more refined targeting.

Think of creative as an online shop window. In many cases, users know nothing about the brand or product being advertised, hence, it is important that the creative is engaging, trustworthy and relevant for them. The relevancy is related to targeting and data to a high degree, but engagement and trustworthiness are the design factors. Creatives should prepare users for what they can expect on the website, and from the product or service. An interesting ad is more likely to spark attention and engage users, creating the desire to explore the product further. This only works if the ad is trusted. If the ad is not deemed trustworthy, why would they bother to come to the site and convert? So although flashy ads can spark attention, think about whether this is actually sending the message you want to the customer. As in a brick-and-mortar business, you might not get second chance to talk to the same user and convince them about your product, so having a trustworthy creative is crucial.

How can advertisers use data more effectively?

The most efficient use of data comes from a clear understanding of the objectives you want to achieve and being aware of the options available to you.

Knowing your goals will guide you through the definition of what data you need and also how to go through the journey of accomplishing it. Being aware of the options on the market will give you edge when thinking about actual implementation and help you find the best solution for your brand. This means that you should know what data you have readily available  and also know how to use it to achieve your goals.

For instance, if you want to know what customer segments buy what type of product in your eShop, you most likely know what items are sold together, and what day of the week and time of day works best, how many times they come to your site before completing a purchase, how they came to your site, and many other details. Your site analytics might even give you an estimate of the demography of your site visitors. All of this helps paint a picture of your audience. Once you put all this information together, it will be easier to identify the missing parts of data which will help you refine your strategy. Some of the missing data might be available to buy from 3rd parties, others, you will need to gather yourself through testing. This is a continuous process as your company goals and audience evolves.

Download the presentation slides here: Recalculating Creative Trajectory

Want to know more about 2016’s trends? Download our mid-year review 

NMP to Become NMPi as it Evolves

After twelve years and several significant changes, NMP has evolved once more. Today, we will be changing our name to NMPi. We have a lot in store for us over the coming year as we plan to move our brand forward, and continue to stand out from the crowd, and differentiate ourselves within the industry.

For us, the “i” represents much more than a letter. It is our innovation, our integrated strategies and our intelligent approach to digital marketing.  The brand name NMP was originally chosen to allow us flexibility, and as we continue to evolve as a business, so will our brand.

NMPi Selected as a Trusted DoubleClick Channel Partner

NMPi is excited to announce its recent partnership with Google’s DoubleClick Platform as a Channel Partner. NMPi is one of a few selected UK agencies to join the Channel Partners programme, and the partnership will see NMPi reselling the platform to customers who want to incorporate Google’s DoubleClick services into their marketing activity. The DoubleClick suite offers brands digital solutions across Paid Search, Display, and creative production.

Frederic Lutt, Head of Independent Agencies, Direct Marketers and Partners at DoubleClick welcomed NMPi to the DoubleClick family, “We are delighted to confirm the addition of NMPi to the DoubleClick Channel Partner Program. We appointed NMPi after an extensive selection process and we are confident that this partnership will help us to further extend the DoubleClick proposition for the SMB segment of the UK & Ireland markets.”

Head of Channel Partners, James Seaford echoed this sentiment, “We have a long standing partnership with DoubleClick which has driven impressive results for our campaigns.  Not only have we been able to deliver performance uplifts and more detailed multi-channel insights for our clients, but from a user perspective it’s just a great intuitive platform to work on.  We are extremely excited about being selected as a UK Channel Partner as it offers us the opportunity to work closer still with DoubleClick and share our knowledge with other advertisers through the program.

This is a tremendous asset for brands and agencies who are looking to have the power of DoubleClick’s extensive ad serving platform at their fingertips. NMPi will be able to provide clients with DoubleClick training, along with suite easy set up and management. DoubleClick is a full service platform, offering detailed marketing insights, refined reporting, and the creation of cost effective advertising campaigns. Clients can enjoy the benefits of a premium ad service along with NMPi’s 12 years of digital marketing expertise to create high quality campaigns.

Joe Comotto, Operations Director at NMPi praised DoubleClick’s performance stating, “DoubleClick’s approach to the DDM platform has always been about building a leading technology and constantly improving it. This is one of the reasons that they resonate with so many advertisers including ourselves. Being selected as a UK & Ireland Channel Partner offers us the opportunity to share our extensive experience in delivering high performance campaigns and helping our partners achieve theri goals.”

The Complete Guide to Performance Marketing


 
The Performance Marketing Guide 2015 acts as a whistle-stop tour for any advertiser, agency or publisher looking to apply a performance angle to their existing marketing activity.
 
PerformanceIN’s 2015 Performance Marketing Guide is now available to download, with contribution from Net Media Planet.
 
We were honoured to have the opportunity to add our knowledge and expertise to the Display Advertising chapter this year. Our chapter is an extensive overview and guide to Display Advertising, the fastest growing digital advertising channel for the past two years.
 
Today, Online Display spans across desktop and mobile websites, mobile apps, and video platforms, which are discussed in detail within the chapter. Furthermore, Online Display ad technologies and techniques are far more sophisticated than anything we’ve seen in the past two decades, offering more effective advertising opportunities than ever before.
 
The future of Display Advertising is boundless. In its ability to build brand awareness and gain direct response results, online display advertising has become an integral part of online marketing as a whole. It offers advertisers a unique full-funnel view of the consumer that no other form of advertising can boast on its own.
 
The fourth annual Guide is over 150 pages worth of informative content on the performance industry at present, as well as how it may evolve over the next 12 months. It includes further topics such as Search, Content Marketing, Email Marketing and more.
 
Chris Johnson, editor at PerformanceIN, believes the new guide could play a crucial role in helping companies understand performance marketing’s shifting landscape.
 
“Trying to keep up with developments in an industry that consistently moves forward is no mean feat. Even some of the longstanding digital channels like display, social and search are being engulfed in a wave of innovation, meaning that some ‘tried and tested’ methods of achieving success just won’t work in our evolving climate.”
 
The Performance Marketing Guide 2015 is now available to download exclusively at PerformanceIN.
 
For more information on the future of Display Advertising watch our January Webinar with PerformanceIN: Watch Now

Join Our Free Display Advertising Insights Webinar

Display Advertising: What to Expect in 2015

Date: Thursday, 22 January 2015 at 2:00 PM (GMT)
Featuring: CEO, Sri Sharma & Head of Display Sales, Andrew Turner
 

 
Net Media Planet is pleased to announce that we will be joining up with PerformanceIN to share our predictions for Online Display Advertising in 2015.
 
As the fastest growing digital advertising channel, Online Display Advertising is rapidly becoming a critical channel for UK advertisers.Learn more about what the future holds for Online Display Advertising across the areas of Programmatic, Mobile and Video display advertising.
 
We will explore how marketers should adapt to developments in Online Display Advertising expected in 2015 in order to maximise their online performance across multiple channels and devices.
 
Spaces are limited so register today!

More Updates to Google Shopping, What Does this Mean for you?


 
Last week Google released several new updates to Google Shopping campaigns, formally known as Product Listing Ads or PLAs, just in time for Black Friday and Cyber Monday. We chatted with Net Media Planet Analyst, James Pendleton, to discuss what these changes are and how you can expect them to affect your PLA campaigns in the upcoming month.
 

1) Addition of PLA Auction Insights

 
Google Shopping data metrics now include Impression Share, Overlap Rate, and Outranking Share at Campaign and Ad group level.
 
With the original Google Shopping transition came the first competitive metrics for shopping. These included benchmark CTRs, CPCs and impression shares. They are important metrics to look at for optimisation, however; with these new insights users can compare their metrics to the competition benchmark. For instance, Overlap Rate now allows users to view key competitors who appear in Shopping Search results at the same time as their ads appear. This will help retailers to stay on top of competition by viewing trends and strategic opportunities.
 

 
Furthermore, all of these new insight metrics can be further segmented by device and time. This gives advertisers the ability to compare themselves against competitors with even greater detail. As mobile becomes a more valuable space this information will be critical to success.
 

2) Improved Search Impression Share

 
PLA impression share will no longer be calculated from campaign level but from customer ID level. Incidentally, this is how Google Search currently calculates Impression Share.
 
Google is making an effort to align Google Shopping features to those of text ads. Besides the one-time change in impression share when comparing October and November there should be no impact on how you manage the campaign. This will be useful when making optimisation decisions as there will be consistency between text ads and PLAs during data analysis.
 

3) New Columns for Predictive Bid Simulator Metrics

 
The Predictive Bid Simulator allows you to estimate how bid changes can impact your impressions. Google’s update allows users to download predictive information into a standardised report.
 
Although, currently this update will not have much of an effect on the overall product, the information produced by the Bid Simulator is a useful basis from which to start forecasting on optimisation scenarios.
 

4) Ability to Sort Product Groups by Performance

 
Impression Share percentage and other columns can now be sorted from product group data.
 
This is another function that will not greatly affect Google Shopping campaigns but it will help to give advertisers a better overview of product group performance by sorting important benchmark columns quickly.
 

5) New Diagnostics Tab in the Merchant Center

 
Within AdWords, The Data Quality tab has been replaced by the new Diagnostics Tab.
 
The work involved in troubleshooting and comparing AdWords performance to ProductFeed content is cumbersome. The new Diagnostics Tab will save time with the ability to download a report of issues with the feed at the ID-level from AdWords.
 

6) Merchant Promotions for non-US Advertisers

 
This is the most visual update made by Google. It enables retailers to show promotions within their PLAs on search results and Google Shopping.
 

 
Until now this option has only been available within the US market but Google has opened Merchant Promotions to United Kingdom, Germany, France, Australia and India just in time for Black Friday and Cyber Monday. This feature will be incredibly beneficial to retailers who take advantage of it, as it highlights the benefit of purchasing from a retail website at the moment consumers are deciding where to shop. It makes the offer more enticing to the consumer with its visual icon.
 

Overview

Overall, we are seeing major alignments between Google Shopping and AdWords reporting, which will ultimately increase optimisation efficiencies between the two. With the Christmas peak just around the corner you can take a couple of these updates and implement them straight away to help improve your campaign performance. We recommend implementing the Merchant Promotions, as such a visual statement can give you a competitive advantage when consumers are ready to buy. Also, make sure you take advantage of the competitive insights now available when considering bid prices. These simple updates can have a large impact on your campaign when implemented correctly.
 
If you are interesting in implementing a Google Shopping campaign for your company and would like our help, please don’t hesitate to contact us via our website.

Net Media Planet gets down and Dirty at Spitalfields Farm

Thursday the 13th of November the Net Media Planet team had their community day at Spitalfields City Farm in Whitechapel, London. The farm was originally setup in 1978 by volunteers and to this day houses a selection of animals including, cows, pigs, donkeys, goats, and bees. There is also an extensive garden, where volunteers help to grow affordable organic food for our community. You almost forget you are in London surrounded by this oasis of plants and animals that is, until a tube passes by or you look up and see the Gherkin in the distance.
 
 
For mid-November we couldn’t have asked for a better day. We worked on a multitude of projects to help the farm including, shovelling manure, cleaning up leaves, and laying bark mulch for the bulls.
 
Here’s what our team had to say:
 

Joe

“It was dirty, cold and back breaking work but it was thoroughly enjoyable.”
 

Leonie

“It was great experience for the team to get outside and bond in a different working environment out of the office! Everyone worked well together within their teams and fortunately, no one was afraid to get their hands dirty on the job. It was a perfect chance for practical skills to flourish and for team members who don’t work together directly on a day-to-day basis, to get the opportunity to do so on the different tasks.”
 

Harry

“It was an interesting experience and lots of fun. I also appreciated how I had the chance to talk and work with other people in the company who I hadn’t had the opportunity to speak too much before.”
 

Anna

“I had a good time. It was refreshing to get out of the office and put our minds to something different, and it was great that we were able to actually produce something – Christmas tree stands in our case. By the end of the day, we could really feel that we had contributed to the farm.”
 

 
Overall, the team had a great time helping out at the farm and got to experience something new.
 
If you would like to get involved in helping to support Spitalfields City Farm you can make a donation on their website or hold your own community day.

We’re Moving!


 

Net Media Planet has been expanding so rapidly that in less than three years we have outgrown our current office in Farringdon. In order to keep up with the demand for space and especially meeting rooms we are moving office to nearby Angel.
 

Our move will commence on the 24th of November into the newly designed Suncourt House. Our new address will be:

Net Media Planet
Suncourt House, Level 3
18-26 Essex Road
London N1 8LN

 
Office Design
 

Guests will be greeted at our brand new reception, as seen illustrated below. We will upgrade from 2 meeting rooms to 4, plus an informal meeting room tucked around the corner of the kitchen.
 

 

There will be a spacious kitchen with stunning views of London. The most important feature of our Suncourt House office is that there is plenty of room to grow even further.
 
We will be sad to leave our Farringdon office as we have had so many great memories here. However, there is an air of excitement within the office as many are thrilled for what this change means for the company. This move is a great step to the future and our continual progress as a company.