Incubeta launches Seamless Search 

Read Time: 2 mins 30 seconds

Yesterday was an exciting day for the Incubeta family, as for the first time ever, we showcased our award-winning technology, Seamless Search.

This brand new software, is the first search management platform of its kind, enabling marketers to manage paid and organic search holistically.

Paid search advertising expenditure currently accounts for 41% of total digital media spend globally, yet the relationship between organic and paid search is complex. Until now, there has never been a way to see the true value of search.

Seamless Search, allows advertisers to identify their true organic coverage, thereby reducing the risk of unnecessary bid spend and allowing them to answer questions such as;

  • Should I pay to bid for keywords I already have a high organic coverage for?
  • How much does my current paid strategy cannibalise my organic strategy?
  • Should I pay for my brand and brand generic terms?
  • What paid position should I take based on my current organic coverage?

So, how does it work?

Using machine learning, Seamless Search assesses thousands of internal and external factors that impact the correlation between paid and organic search, determining the true value of each channel.

Post-assessment, the platform generates a clear report, outlining the actual contribution of paid and organic search to your business performance metrics (such as sales).  Seamless Search also has its own bid automation engine, enabling advertisers to make paid search bid adjustments based on current true search performance.

Having a sound understanding of true search performance drives game-changing results and on average our clients see a 25% revenue uplift at an average increase in efficiency of 20%.

How is it different?

As our Director of Strategy, Damien Bennett comments: “There are many great search tools that look at paid and organic search in isolation, however there are very few that are able to help advertisers manage across both search channels.  Seamless Search will help advertisers get the most from their overall search marketing by giving them confidence in how the two channels impact on one another.”Most search marketers are forced to adopt an approach where their paid and organic search channels are managed separately, meaning optimisation decisions aren’t considering the true value of each channel, and investment decisions are therefore sub-optimal.

Our Head of Product Development, Fred Maude discussed how Incubeta saw “that there was an opportunity to use machine learning to help search marketers fully understand how their organic coverage affects paid performance and vice versa”.

Incubeta’s Seamless Search will allow advertisers to manage their search activity holistically, enabling them to optimise their paid search activity based on the channel’s true value.

Join the waiting list, to see how you can benefit from true Seamless Search.

For more information, visit: seamlesspro.io

Incubeta invites you to the unveiling of Seamless Search

September is upon us and with it brings an exciting new arrival. We are thrilled to announce the newest addition to the Incubeta family: Seamless Search.

Seamless Search TechnologyBe one of the first to get an exclusive look at this award-winning technology at our virtual unveiling on the 22nd September 2020.

This is the first time we’ll be showcasing the Seamless Search platform to the wider public; showing you first-hand how our one-of-a-kind software can enhance and improve your search strategy. Let Incubeta show you the true value of your paid and organic search and how to  use this data to achieve the best results for your business. Register today for our launch event and experience firsthand the true power of Seamless Search.

To learn more about our Seamless Search Software, check out our new Seamless website, seamlesspro.io.

 

Incubeta DQ&A Named a Google Marketing Platform Sales Partner in the Americas

We are excited to share that our sister company, Incubeta DQ&A, has been named a Google Marketing Platform Sales Partner in the Americas, adding to our group’s long-standing Partnership status across APAC and EMEA, and cementing our global Google Marketing Platform Sales Partner status.

In becoming a certified sales partner in the Americas, Incubeta brings a 17-year heritage of defining, deploying, and optimising the digital marketing technology infrastructures of hundreds of brands across the globe. 

Michael Ossendrijver, Incubeta DQ&A Brand CEO and Chief Strategy Officer at Incubeta, comments: “This partnership in the Americas enables us to provide our sophisticated service levels and proprietary products at a global level. Incubeta has been a proud and effective partner of Google Marketing Platform in APAC and EMEA for many years, so it’s exciting to be able to deploy this offering in the Americas with some fantastic brands joining us from the beginning.”

With the power of Google Marketing Platform combined with Google Cloud Platform, brands will have the ability to implement privacy-centric digital marketing infrastructures. Brands will also be able to achieve data-driven dynamic creative solutions at scale and speed, delivered through highly optimised paid media campaigns. Our proprietary technology further augments Google Marketing Platform’s functionality, providing clients with a unique proposition.

Luke Judge, CEO of Incubeta US and UK, adds: “We expect big things with Incubeta becoming a GMP sales partner in the US, and strengthening the service value of our specialist creative and media solutions in North America through Incubeta Joystick and Incubeta NMPi respectively. Our teams are geared up and ready to meet the needs in the US region from our offices in New York and Los Angeles. I’m excited to see us amplify and grow the success we have already seen in the US region in recent years.”

We’re looking forward to new opportunities to combine our group expertise across media, tech, and creative in the Americas.

NMPi & Liverpool FC 2019 BIMA Award Winners

We are excited to announce that NMPi has won our 10th award this year, at the 2019 BIMA Awards.

The BIMA Awards are the “longest-standing and most prestigious digital awards in the UK”, designed to recognise and reward those organisations who are moving the game on and the digital economy forward.

With that being said, it is an incredible honour to have won the Data & Performance Marketing – Under 70K award for our work with Liverpool Football Club. 

The campaign looks at the strategy behind the rich media banners designed and built by the NMPi Display team, which utilised narrative sequences, fan engagement and relevance to promote Liverpool FC’s 2018/2019 New Balance Kit. To learn more about the campaign, check out Anna Jorysz’s presentation from our seminar earlier this year where she discusses the data strategy behind her banners.

As always, a huge thank you and congratulations goes out to the teams and our client who have worked on these campaigns.

The Sky’s the Limit for Incubeta’s New Office

We’re excited to announce that Incubeta have moved to a new home in Old Street.

NMPi, Joystick and DQ&A have moved into the 16th floor of the Bower, marking the first time Incubeta UK can all be found under one roof. 

On Tuesday, CEO of Incubeta UK and US, Luke Judge welcomed staff to the brand new office, expressing his pride and excitement in the “15 years, 250 staff, and the history of the business [that] has brought us here.”

James Sleaford, MD of DQ&A UK & IE is equally enthusiastic about the move. “We have been on such an exhilarating journey since launching in the UK two years ago. This new space is the physical representation of the hard work that we have put in; I can’t wait to see what we can achieve next”.

Media, Data and Creative all under one roof.

The custom built space features 360° panoramic views of London’s iconic skyline, and is a perfect match for the size and identity of Incubeta UK today, and where it is going. The office also boasts the latest video collaboration technology, 120 person auditorium, as well as a library, and creative breakout spaces. Old Street is known as the ‘cultural crossroad’ of London, suiting our vision and placing us in the prime location for partnership visits and events. 

We look forward to welcoming our clients and partners in to take a look over the coming months, and have a dedicated client and partner collaboration and hot-desking space, to help provide an office-from-office facility.

Company Values in the Custom Built office space.

If you want to see more from Incubeta, Register Here to sign up to our upcoming September Seminar, Incubeta Ignite: A Decade in Focus. Held at Google Kings Cross on the 26th September 2019. 

 

You can find us here:

NMPi/Incubeta

16th Floor

207 Old Street

London 

EC1V 9NR

 

NMPi Take Home the Health Campaign of the Year Award

We hope we aren’t boring you with all of our award announcements, but we just can’t keep them to ourselves!

It is our absolute pleasure to announce that the NMPi team have taken home the award for Health Campaign of the Year at this year’s Drum Marketing Awards.

The award was won for our work with Superdrug Online Doctor, where we helped them develop a Paid Search strategy to take advantage of the launch of Viagra Connect, the first time Viagra has been available over the counter.

This is our second award win of 2019, after bringing home the gold at the UK Biddable Media Awards for Best Use of Data in March.

NMPi and DQ&A Complete Acquisition of Creative Specialist, Joystick

Joystick officially joins the NMPi and DQ&A family today, as we sign the contracts and complete the acquisition. After announcing our agreement to acquire Joystick at Cannes a few weeks ago, we are very excited to begin working with them to reinvent what it means to be a customer-centric digital marketing specialist – whether that’s as a creative, media, or technology specialist.

Together, this means that we can provide a more complete digital marketing service focused on a brilliant customer experience. Not only can we offer digital media strategy and management across Paid Search, Display and Paid Social advertising, but we can also offer targeted and personalised creative solutions at scale, such as Dynamic Ads, Programmatic Creative, and Rich Media Display Ads, and even tailored digital experiences with Responsive Website Development, Experiential Apps and Campaign Landing Pages.

“It’s been months of hard work from many people on our teams, and we’re very excited to start building on this relationship and working closely with the Joystick team,” says NMPi CEO Luke Judge. “Together, we will be able to improve the way that people engage with advertising, and break down the silos that have found their way into the industry.”

Sara Francis, CEO of Joystick added, “It was incredibly important for us to find a partner who shares our ideals and our belief that the perfect blend of technology, data and artistry makes every execution smarter, more dynamic and more effective. NMPi and DQ&A are a perfect fit, and we are looking forward to the future.”

Joystick bring over 90 digital creative experts across 5 international offices to the group, increasing our global presence to over 340 employees across 16 offices from Los Angeles to Malaysia. They bring with them an extensive clientele that includes Google, HBO, Disney and Kroger, adding to NMPi and DQ&A’s clients such as, L’Oréal, Papa John’s,  Hanes, Freeview, Melia Hotels, and Samsung.

Joystick will be making their first official outing as part of the family at our July seminar, “Great Experience: Where Art and Science Meet.”

We’ll be bringing together speakers from NMPi, DQ&A and Joystick as well as Harvey Nichols and Charlotte Tilbury to show how you can break down the silos between media, creative and technology to drive flawless customer experience. It’ll be one you won’t want to miss, so make sure you register to join us in London, or on our live stream: Register Now

This acquisition was completed by NMPi and DQ&A UK’s parent company, Net Media Planet Ltd.

Introducing: Sara Francis, CEO of Joystick

A few weeks ago NMPi announced that we would be acquiring US creative specialists, Joystick. We are very excited to have Joystick’s entire leadership team, including Sara Francis, remain on post-acquisition.

Sara has over 18 years experience in digital marketing, having begun her career primarily focused on entertainment working for such companies as Miramax, Deep Focus, and Moxie Interactive. In 2010 she began her career at Joystick, leading the Los Angeles office and account management team company-wide before being elevated to CEO. 

We sat down with Sara to find out more about her, the agency, and what she’s looking forward to about this acquisition.

How do you think the industry will benefit from a joint media and creative agency?

Every digital touchpoint is an opportunity to create a connection and a conversation with the audience. At Joystick, our quality creative plays an integral part in campaign performance and ROI, something that is lacking in many campaigns. But oftentimes creative work is created without a complete picture of the consumer journey, making it hard to truly have an impact.

By joining forces with NMPi, we are able to close the gap between creative, media and technology. Media and creative have been extremely fragmented, now that we’re together, we can break down the barriers that exist. We’ll have more control over the customer touch points and the consumer’s experience throughout the brand journey.  

This may sound lofty, but we want to build a web where people love ads. Love them because they’re a great experience and are useful. This is what inspires us every day and we believe we’re working with the right partners and clients to make this happen.

What innovative technologies and strategies do you think NMPi will gain from adding a creative perspective to their digital offering? Conversely, what insight will Joystick gain from partnering with a global digital agency such as NMPi?

Joystick is one of the first creatively-led agencies with deep expertise in ad technology. This will add a number of complimentary service offerings to NMPi. Our work in innovative technologies will add a robust offering to brands who are looking to add immersive experiences to their mix or augment their voice and visual search strategies.

Conversely, we look forward to combining our dynamic creative expertise with NMPi’s skilled programmatic strategists to offer a full-service solution unmatched by others. We’ll have audience and creative alignment that will enable us to create truly personalized creative and ad relevancy that delivers results.

What plans for growth do you have in the upcoming year?

Well for starters, we’ll need to service a global client base and expand existing services into new markets. We also see immediate opportunity to expand how we’re working with our current technology vendors.

So all of this will mean that we’ll need to grow our team and invest in our talent to learn about how to bring our collective services together. We see our new global footprint and expanded capabilities as a huge opportunity for growth.

What are the challenges facing digital marketers in the coming twelve months?

We’ve been having meaningful discussions with brands around how they think about activating brand and business growth. We all desire to create meaningful brands fueled by consumer-first thinking and data. Many want to know how to action their data and sequence ads and content to work together to keep things fresh and relevant to consumers at any moment.

We’ve also heard a lot about the challenge of maintaining creative quality with programmatic buying. That’s a challenge we’re going to take head-on. We’re bringing high touch creative to programmatic. We plan to roll out a suite of high impact creative formats for programmatic delivery which is something the industry desperately needs.

What do you look forward to most with this partnership?

We look forward to re-imagining what it means to be digital marketing specialists. We are in essence bringing art and science together. Data-driven creative is our art. And with our creative chops combined with the expert minds of NMPi’s analysts, we can push that even further.

We are also looking forward to expanding our global footprint to have service areas in 16 countries and a team of over 340 of the most highly trained experts across search, display, video, social, data and analytics.

Personally, I’m excited about the opportunity to collaborate with our collective of agencies. We’re all specialists in our respective disciplines and we now can work closely and non-competitively on what the future agency model looks like.

What is the most exciting recent development in digital marketing?

Well, to be honest, there are always exciting new developments in digital marketing. We’re always developing emerging formats using new advancements in technology and putting them to work in new ways.

We’re also happy to see that platforms are doing more to create a space to give a creative a voice. Great creative is finally getting a spotlight again which is a huge priority for us.

And lastly, what is your favourite project that you have worked on?

There are so many I consider my favorite, it’s hard to pick just one. A recent favorite would have to be the voice-enabled unit that we worked on with our client and partner True[X] for Amazon Echo. Our team had seen how more and more people were using voice search and we wanted to see if we could put this to work in an ad by using speech to text conversion technology. When True[X] came to us with a voice-activated experience they were working on with Amazon Echo, we had a couple of approaches to recommend. The result was a highly engaging and entertaining voice-enabled ad unit that featured the Echo’s capabilities in a compelling way. This is a great example of the true collaboration we love having with all our partnerships.

 

NMPi to Acquire Creative Specialist, Joystick

Today, we are delighted to announce that NMPi and our sister company, DQ&A, have agreed to acquire a fantastic international digital creative specialist, called Joystick.

Established in 2006, and now with a team of over 90 digital creative experts in New York, Los Angeles, London, Santo Domingo, and the Philippines, Joystick is a market leading creative specialist with extensive expertise in data-driven dynamic ad technologies, and is one of only two DoubleClick Certified Creative Partners in both the UK and the US.

Joystick works with some really incredible and exciting brands including, Disney, Nissan, HBO, and Kroger. In a recent project for Google, Joystick created a dynamic ad which had over 60,000 different creative variations and was localised for an impressive 22 markets and 7 languages.

We are looking forward to joining forces with a company who shares our belief that the perfect blend of technology, data and artistry makes every execution smarter, more dynamic and more effective.

NMPi CEO, Luke Judge, shared his thoughts on why this acquisition is so important: “As data gives us a better understanding of the consumer and their online journey, we are seeing a rapid shift in the digital ecosystem. It’s no longer about choosing channels to run your marketing activity; now the spotlight is on creating a flawless experience for the consumer. This is exactly why we are focused on reinventing what it means to be a digital marketing specialist, and joining forces with Joystick is a major step in that journey, allowing us to offer a more end-to-end service focused on brilliant customer experience.”

With this acquisition, NMPi is now able to directly offer our clients targeted campaign solutions including, Dynamic Ads, Programmatic Creative, and Rich Media Display Ads, as well as tailored digital experiences with Responsive Website Development, Experiential Apps and Campaign Landing Pages.

We sat down with Sara Francis, CEO of Joystick, to get her thoughts on the agreement: “This is an exciting time for our businesses to come together as one strong force. The alignment could not be more perfect with what we do and where we want to go. We look forward to leading the way in digital innovation and collectively creating a compelling offering for clients.”

With over 18 years experience in digital marketing, Sara is a seasoned executive with extensive knowledge in management, client strategy and business development. For the first part of her career, Sara focused primarily on the entertainment vertical working for such companies as Miramax, Deep Focus and Moxie Interactive. In 2010 Sara joined Joystick to lead the Los Angeles office and account management team company-wide before being elevated to CEO.

Our sister company, DQ&A, is Google DoubleClick’s largest EMEA partner in the technology and professional services field. When combined with Joystick’s DoubleClick Creative Partner status, the acquisition forms a strengthened DoubleClick relationship, further solidifying its strategic offering and authenticity within the digital industry.

CEO of DQ&A, Mike Ossendrijver, added: “We saw a significant gap in the market for a solution that will enable our clients to enhance all aspects of the customer’s online media journey, and we couldn’t be more excited to finally close the marketing loop by combining technology, data, media, and now industry-leading creative services. Digital innovation is at the heart of NMPi and DQ&A, and this acquisition will bring further opportunities for us to drive development with the use of Joystick’s Innovation lab and its deep creative industry knowledge and partnerships.”

This news follows our 2017 global expansion into 6 new markets, including 2 offices in the US, as well as our recent acquisition of U.S boutique Paid Social specialists, MediaPact. With DQ&A also launching in South-East Asia, Australia, Africa and Italy, this only serves to strengthen the marketing group’s international presence and localised expertise. As a group, we are now able to boast a global presence of 340 people across 16 offices. 

The acquisition is subject to standard completion procedures and is expected to complete within the month.

If you would like to receive any further information, do not hesitate to get in touch.

NMPi Acquires Boutique Paid Social Specialists, MediaPact

We are excited to announce our acquisition of boutique paid social specialists, MediaPact. Following a year of international expansion in 2017, this kicks off another year of continued growth. Last year, we opened 2 offices in the US, and this will further our growth in the Paid Social market: allowing us to grow our presence in the US market, providing benefits not just to our US clients but those across the globe.

MediaPact is based in Los Angeles, California, offering paid social advertising on a performance model and working with clients such as Fabletics, JustFab and Nicequest. With their specific expertise and our international footprint, it’s a match made in heaven that will further develop our Paid Social offering.

Our CEO, Luke Judge, took a moment to discuss what this acquisition means for the company. “We are always looking for ways to strengthen our service offering and from the beginning, it has been clear that NMPi and MediaPact’s similar heritage, rooted in performance marketing, makes us a great match.”

Paid Social has been an integral part of our proposition for a number of years, and this expansion of our knowledge couldn’t come at a better time. MediaPact’s American influence will help support our continued growth in the US market, and will also allow our clients to gain earlier access to Facebook and Instagram betas that are launched overseas first.

“MediaPact’s knowledge will help amplify our expertise and reach for a service that is growing exponentially within our business,” says Judge.

Nathan McCurley, Senior Customer Success Manager at MediaPact, is also looking forward to the partnership. “Social media marketing remains a vital part of our strategic offering and we’re excited for the joint benefits this acquisition will bring.”

This acquisition demonstrates that we have no plans to slow down after 2017’s successes and that we at NMPi will continue to grow, both in terms of our services and our international activity.