NMPi’s Guide to Angel

NMPi’s London home is in Angel, Islington. A beautiful and lively area of North London, there’s something for everyone: from lunchtime hotspots to post-work bars, theatres to shopping. Still being fairly new to the company and the surrounding area, I asked the company what their favourite spots in the area are. True to form, they did not disappoint.


One thing that can be said about NMPi-ers is we know how to eat, so it is no surprise that I was inundated with restaurant suggestions.

If you’re a red-blooded carnivore, you can’t go wrong with Meat People: amazing atmosphere matched with incredible meat. We love their fantastic service, and you can even bring your own drinks on a Sunday! Don’t know what to order? The natural choice would be the steak, and their chocolate fondant is to die for!

If you’re not as big on meat, another eatery that came up frequently is Rosa’s Thai. There are quite a few of this chain around London, but we’re lucky enough to have one around the corner. You often see a couple of our team bringing Rosa’s Thai bags back to the office for lunch. Firm favourites are Som Tam – a papaya salad – and the butternut red curry. If you’d rather sit in, they do a great lunch menu that is great value for money and delicious!

For a great group meal that you can share, try Afghan Kitchen. A simple decor, and simple Afghan home cooking, makes this a great place for team meals. They focus on hearty stews with subtle spicing, matched with sides such as plain rice or bread.



There are two drinking staples for NMPi. The first is the pub downstairs from the office: the Wenlock and Essex. Our home away from home, you can catch NMPi-ers in here nearly every night of the week – not just for Friday night drinks. It’s perfect for drinks, pizza, or even dancing when Satan’s Circus opens up later on in the night. It’s a fun place to unwind at the end of a busy week, and a staff discount doesn’t hurt.

Sometimes we need a change of scenery, and that’s when we’ll head out to Radicals. Full name Radicals & Victuallers, craft beer is its main game, but you can also rely on it for wine, cocktails and shakes. They have a DJ so it’s another great place for dancing, but it’s not so busy you can’t have a chat. It’s a great atmosphere and one that comes highly recommended.

Stuff to do

One of the biggest benefits of being in London, regardless of where you’re based or how old you are, is the sheer amount of stuff to do. Angel is no different. For those who like a touch of escapism like me, you have either the Almeida or The King’s Head theatres.

The King’s Head is a fringe theatre in the back of a pub, known for its spectacular LGBT seasons and a wide range of styles. From musicals to pub quizzes, plays to live music, it’s a safe haven you can escape to any night of the week. You can also check out the Almeida, known for some of its spectacular productions over the years including Hamlet starring Andrew Scott, the American Psycho musical featuring Matt Smith, and Against with Ben Whishaw. Plus, both of these venues are cheaper than the West End.

Not everyone wants to sit and watch a show for 2 hours, and that’s okay. Some people like to dance and sing karaoke. At Lucky Voice, that’s okay too. Again, there are a couple of these around the country, but we feel very lucky (see what I did there?) that there’s one right on our doorstep. Many a night has been spent belting out our favourite songs until the early hours and generally having a great time.

Being cooped up all day isn’t good for you, and sometimes you just want a nice walk. So much of London, especially the commercial areas, is built up which makes finding some time in nature is really difficult. Angel has a real benefit here: the canals. You can use the cycle paths on your daily commute, and also just for a break. Walking is great for a mental break, and where better to go for a walk than the canals. Just don’t fall in…


Now, these are just some of our top picks, but there’s still loads more I haven’t covered. Angel is one of the best places to explore: it’s bright and colourful, with lots of parks and greenery that you can hang out in and watch the world go by. Think this is an area you want to work in? We’re hiring now, so check out our Careers Page.

NMPi Acquires Boutique Paid Social Specialists, MediaPact

We are excited to announce our acquisition of boutique paid social specialists, MediaPact. Following a year of international expansion in 2017, this kicks off another year of continued growth. Last year, we opened 2 offices in the US, and this will further our growth in the Paid Social market: allowing us to grow our presence in the US market, providing benefits not just to our US clients but those across the globe.

MediaPact is based in Los Angeles, California, offering paid social advertising on a performance model and working with clients such as Fabletics, JustFab and Nicequest. With their specific expertise and our international footprint, it’s a match made in heaven that will further develop our Paid Social offering.

Our CEO, Luke Judge, took a moment to discuss what this acquisition means for the company. “We are always looking for ways to strengthen our service offering and from the beginning, it has been clear that NMPi and MediaPact’s similar heritage, rooted in performance marketing, makes us a great match.”

Paid Social has been an integral part of our proposition for a number of years, and this expansion of our knowledge couldn’t come at a better time. MediaPact’s American influence will help support our continued growth in the US market, and will also allow our clients to gain earlier access to Facebook and Instagram betas that are launched overseas first.

“MediaPact’s knowledge will help amplify our expertise and reach for a service that is growing exponentially within our business,” says Judge.

Nathan McCurley, Senior Customer Success Manager at MediaPact, is also looking forward to the partnership. “Social media marketing remains a vital part of our strategic offering and we’re excited for the joint benefits this acquisition will bring.”

This acquisition demonstrates that we have no plans to slow down after 2017’s successes and that we at NMPi will continue to grow, both in terms of our services and our international activity.  

A Day in the Life: Shalaka Darshane

We let one of our Partnerships Executives – Shalaka Darshane – loose with our Instagram account and asked her to give us a look a what a Day in the Life looks like for her. She was more than happy to oblige.  

9.00 The life of a salesperson involves lots of plate spinning: handling enquiries, planning pitches and taking calls, as well as plenty of out of office time meeting clients and networking. It can mean the days get quite busy! Today, I was heading over to a Webgains event in the afternoon (more on that later), so I needed to fit in as much as I could with only half a day in the office. Since NMPi works with clients across the world, my inbox mysteriously doubles in size overnight, but taking care of emails was made much easier by our charity bake sale for MSF (Doctors Without Borders). I started my day in the right way with a cup of tea accompanied by a brownie, and a cookie, and a slice of cake…

10.00 You can fit the day-to-day work of a salesperson into three boxes: prospecting, pitching and on-boarding. This morning, I was focused on the latter.   On-boarding is all about getting fully prepared for a new launch, so I had an internal handover meeting with the Display team to brief them on our new client and make sure everyone is confident in a successful launch.

12.00 A little break to respond to more emails then followed by a weekly catch up with my line manager. Everyone has a lot of support within their teams, and since the Sales team works on some pretty lengthy processes, it’s really important that we know where we are with all of our prospects and clients.

13.00 Lunchtime! Carrying on our fundraising efforts from MSF, we had a pub quiz over lunch. Since it was such a busy day, I was whisked away off-site before I could show off my trivia knowledge.

Time for our fundraising quiz! #dayinthelife

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13.30 Half the day over already. My colleague and I left the office for an afternoon of speed-networking with Webgains, an affiliate network we work with closely. Part of our role is to build relationships with key contacts so there were lots of friendly, familiar faces when we arrived. The event was hosted at The Fable restaurant in Farringdon and we received a goodie bag on entry – perks of the sales life.

The event starts with an ice-breaker quiz and, determined after missing our lunchtime quiz, I managed to win! First prize? A Lindt Easter egg. It tasted of success.

If you’ve ever been to a speed-networking event before, you’ll know that efficiency is key. It’s an effective and productive way of prospecting for new leads and business opportunities. We had 7 minutes with each client: we asked about their brand, ran through our services and got a sense of whether there is an opportunity to partner. With a short break for canapes in between, we’d perfected our pitch by the end of the day, but we were also tired from all the talking! It’s time for a few networking drinks then home time.

If this sounds like a dream day for you, we’re hiring for a Senior Business Development Manager! Apply here.

A Day in the Life: Andy Warby

Two weeks ago, we let one of our Account Managers – Andy Warby – loose with our Instagram account and asked him to give us a look a what a Day in the Life looks like for him. He was more than happy to oblige.  

9:00 Off the train at Waterloo for a quick cycle over to Google’s Central St Giles offices for a roundtable on Local Inventory Ads. These are hugely important for our omnichannel retailers, helping digital to influence in-store sales. Roundtables are an opportunity for representatives from agencies, like me, to meet with the product managers and specialists at Google. It allows us to feed back our experiences using Google’s products – both positive and negative – and also hear about what’s coming up in the pipeline. It’s all top secret stuff under NDA, so I can’t say any more! There’s so much to talk about that the meeting overruns and we end up in Google’s (very fancy) canteen talking through some recent changes that we want to learn more about.

11:15 Back at the office to catch up on yesterday’s performance and the morning’s emails. The team have already done their checks and optimisation, and I’ve had the final draft of a case study we’re working on with DoubleClick come through. All we need is approval from the client for it to be published so I fire off a quick note to our main contact. I check in on a few tests that we’ve got running and things are running sweetly.

12:00 Two back-to-back meetings with the team running through presentations for upcoming client meetings, one this afternoon and one tomorrow. Good preparation means meetings are easy – making sure everyone is confident in what they’re presenting and pre-empting any questions that we’d expect to be asked.

13:00 Every quarter, people from across the business get together for a blog writing lunch. This means we talk through recent and upcoming client tests, strategies and success stories to determine some of the content we’ll push out into the wider world through blogs and case studies. We also get pizza, which greatly assists the creative process.

14:00 After lunch we’ve got a training session with one of our external technology providers, in this instance a company who help our clients protect the usage of their trademarked terms in ad copy. Paid Search is always getting more and more competitive and using third-party verification helps our clients to make sure that they’re not being misrepresented – there are a lot of cheeky agencies out there that’ll employ some underhand tricks to try and get an advantage. With a market monitoring tool, we can quickly identify any rogue behaviour and flag it to Google.

15:00 I’ve got a fashion client in this afternoon for their monthly review meeting. As it’s the end of their financial year we’re also looking back at 2017 as a whole – not to brag but we increased their revenue by 41% vs 2016 so this all goes down quite well. With January taken up by clearance sales, we’ve adopted a slightly different strategy to try and increase basket value from customers. The initial results are promising so we’ll re-test the approach in their next sale.

17:00 We wrap up the meeting with a quick pint or two at the New Rose Inn – where’s the fun in success if you can’t celebrate it! Spending time with clients outside of the boardroom is an undervalued aspect of the agency/client relationship in my opinion – it’s good to take things to an informal setting and connect as people. Sadly it’s our last day working with one of the client’s team so we toast her future success and say our farewells.

NMPi’s Fred Maude Shortlisted for Rising Star

We’re back in the throes of awards season once again, and we’re delighted to announce that NMPi’s very own Fred Maude has been shortlisted for the Industry Rising Star Award in the Performance Marketing Awards! The Rising Star is awarded to an individual under 35, who joined a performance marketing-driven company within the last six years, and looks set to take the industry by storm.

Fred has been with NMPi since June 2016, and is one of our Performance Managers. He’s played a huge part in developing our Google Shopping proposition: developing multiple scripts which have revolutionised how we manage campaigns. His scripts have allowed us to offer Google Shopping on a risk-free CPA. 

He also goes above and beyond for clients, creating and managing product feeds for brands completely free of charge to allow them to run Google Shopping when otherwise they wouldn’t have been able to. The cherry on the cake? He’s demonstrated fantastic account management, great leadership, and is a highly respected member of the NMPi team.

“I’ve known Fred for some time now, but he never ceases to surprise me with what he can do. His technical skills and experience have been known for sometime, but his ability to couple that with his excellent client relationships and the leadership of his team is what really impresses me about him. He not only fully deserves this nomination, but deserves to take home the big prize as well.” – Max Flajsner, Head of Performance.

We’ve always known how talented Fred is, and we’d love to see him win the Rising Star. The good news is, the award is open to a public vote. To vote for Fred, visit: Rising Star Award


NMPi Completes International Expansion with New York & Los Angeles Offices

Today, we are really excited to announce the addition of two new offices to NMPi. Over the past year, we have launched our brand in 8 new markets, including, Australia, Malaysia, the Netherlands, Singapore, Switzerland, South Africa, and now New York and Los Angeles in the US!

Our CEO, Luke Judge, took a minute to comment on our rapid international expansion, “Many of our clients are looking globally, especially to the US, to combat the risks associated with faltering exchange rates and the dip in consumer confidence caused by Brexit. By further expanding our global reach to New York and LA we are better placed to service their needs and help them grow their international business.”

With the growth of our global network, we are proud to now boast 24-hour global support for their clients.

“NMPi offices now cover every timezone around the world, giving our clients access to staff 24-hours a day. It’s really exciting for us to be able to offer this level of service. Their customers aren’t just shopping 9 to 5 on weekdays, so we want to have them covered no matter what,” says Judge.

The launch of our US offices follows a significant client win. In September this year, we began delivering Paid Search, Display, Paid Social and Analytics services for US retail group, Fullbeauty Brands, and seven of their subsidiary companies. Fullbeauty Brands has specialised in plus-size clothing for women and men in the US for over 100 years and includes the popular brands Jessica London, ellos, Woman Within, and King Size.

Vice President, Digital Marketing at Fullbeauty Brands, Bobby Missry, is pleased with the partnership so far. “The transition of our paid media channels for 7 brands has been flawless. They truly feel like an extension of the team rather than an agency.”

We currently work with 27 brands in the US including, Saks Fifth Avenue, and Autodesk. “The US has always been an exciting region for us,” explains Alex Moody, Partnerships Director, North America. “The NMPi team and I are looking forward to catching up with all our US clients and partners over the coming months and exploring the opportunities that a permanent base provides including, broadening our strong relationship with Google which has been a major factor in our global success.”

In July this year, we announced a strategic partnership with global technology company, Pitney Bowes. We are helping them strengthen their industry-leading global e-commerce offering with enhanced consumer marketing solutions, including international paid-search campaigns, display advertising, social media advertising and fully optimised Google shopping experiences.

“As a key market for NMPi, the US was the natural next step to continue our international expansion,” states Judge.“Relationships like Fullbeauty Brands and Pitney Bowes are just the beginning, and we are excited to move forward in 2018.”


#5MinuteDigital: 5 Minutes, 5 Questions, All Digital with Craig Trower

Current Occupation?
Senior Business Development Executive.

Favourite thing about digital marketing?
I’m fascinated by the potential size of the audience, and the ability to measure your work in real time. It is also a growing sector, the world becomes more digital everyday.

Favourite aspect of your job?
As it is the beginning of a new career for me, being a sponge and learning a new industry.

Why did you choose NMPi?
It’s an ambitious company with lots of scope for the future

What projects are you working on now?
Gaining springs to my digital bow, learning, and passing it onto prospects

NMPi says “G’Day” from Sydney


NMPi is thrilled to announce the official launch of our third international office in Sydney, Australia. This expansion comes hot on the heels of our recent openings in the Netherlands and Switzerland.

“We have big plans for growth this year,” stated Luke Judge, NMPi’s Managing Director. “We see the opening of the Australian office as the next key step in our global expansion.”

“The digital industry in Australia is adapting and moving forward at an astonishing rate,” commented Damien Bennett, Director of Business Strategy. “Extending NMPi into Australia will enable us to provide even greater localised activity for our clients.”

We’re also pleased to be partnering with global digital agency, Clicks2Customers, who will be rebranding their digital advertising solutions under the NMPi banner. Our Australian team will be led by former Googler, and current Managing Director of Australia, Sam Shennan. Sam has over 10 years digital experience and has partnered with some of the region’s leading brands including Westfield, Woolworths, and TopShop.

Shennan is looking forward to this collaboration, saying, “This development is great news for our clients. The combination of NMPi’s digital media expertise and granular approach and our 14 years as an award-winning global digital agency offers our clients robust solutions that cover all their digital needs.”

In little less than two months after opening our NMPi Switzerland office, we now have NMPi Australia. Our expansion plans haven’t stopped here, we expect to continue our global diversification!

#5MinuteDigital: 5 Minutes, 5 Questions, All Digital with Ben Parameswaran

Current Occupation?
Programmatic Account Executive

Favourite thing about digital marketing?
It is always evolving! Constant growth in this field keeps you on your toes and brings new ways to achieve success with a client. It can push you out of your comfort zones at times, but ultimately that is a good thing.

Favourite aspect of your job?
The obvious answer is the variety of clients that I have handled in the few weeks I have been here.
It’s a hands-on sort of job that gives you room to try out ideas for various campaigns.
Coming from a completely different background, it has been a great challenge.

Why did you choose NMPi?
The people I met during my interview process and my team. Everyone was busy, but not uptight; you aren’t micro-managed. Progress is completely determined by your effort, I love that!

What projects are you working on now?
Between training sessions I’ve been helping build campaigns, create reports, and attend meetings with a number of different clients.

5 Minutes, 5 Questions, All Digital with Craig Brown

Current Occupation?
Account Director

Favourite thing about digital marketing?
The sheer amount of data that is available and the speed at which learnings can be made! This means that digital marketing is starting to shape full marketing strategies rather than being a bolt on.

Favourite aspect of your job?
The variety. No day is ever the same, which keeps it fresh. It can be difficult at times because there’s always something that I’m never quite sure how to do, but that’s part of the fun.

Why did you choose NMPi?
I didn’t know what PPC was before I started here! But I chose NMPi based on the feel of the office while I was here interviewing. I chose the company rather than the job!

What projects are you working on now?
Working with Hellocar as a start-up, who want to disrupt the car buying sector by creating an eCommerce site where people can buy the car online without seeing it. Helping them define their brand, target market,08 and place within the industry is really exciting.

Want to know more about an exciting career in PPC? Watch this video