Entries by admin

NMPi moves into Asia

In keeping with our global growth strategy, NMPi has launched offices in Singapore and Kuala Lumpur. The expansion into the Asian market takes advantage of our current international relationship with Clicks2Customers, who have operated in the Asian market successfully for over 7 years. Since October 2016, NMPi has launched offices in Australia, South Africa, the […]

My First Week at NMPi

William Alexander Junior Insight Analyst When I graduated from Leicester with a Masters in Geology back in 2015, frankly, I wasn’t sure what I wanted to do with my life. I knew it probably didn’t lie in Geology. To be honest, I just fell into my first job with little real world experience. I learned […]

The Power of Voice…Search

This year, home voice assistants have created a stir amongst technology enthusiasts. Voice search, the main feature behind home voice assistants such as Amazon Echo and Google Home, is poised to be the technology of the year. Technically, voice search isn’t “new”. Apple’s Siri was introduced on the iPhone in October 2011, though initial responses […]

The New Kid on the Block: Taking Advantage of Voice Search

Every year we see a hot, new technology emerge on the “scene”, one that industry experts claim will be “the next big thing”. In 2015, it was mobile. In 2016, video was the season’s “It girl”. This year, voice search is poised to be the technology advertisers and brands will be clamouring over as the must-have ticket for […]

The Top 3 Metrics for Tracking Video Success

Video became popular in 2015, but truly exploded in 2016.  By including a video on a landing page, you can increase conversion rates by 80%. In addition, after watching a video, 64% of viewers are more likely to buy a product online, with 90% of users saying that product videos are helpful during the decision process. […]

In-House or Outsourced? Answering the Age Old Question

When it comes to deciding between building an in-house digital team or outsourcing activity to an agency the question remains; is there really a best practice? While there are no hard-and-fast rules, we’ve included some suggestions that can help you decide where you want to invest your resources. Some industry experts suggest that whether you outsource or keep […]