Entries by admin

Video Branding: Tell Your Story

According to a Cisco study, 80% of information consumed on the internet will be via video by 2019. Video is swiftly overtaking written content as the go-to means of sharing vital information about brands, products, and services. It is vital marketers add this format to their marketing strategy. The question is: How can you successfully integrate video into […]

#12DaysofStrategy: How does Christmas on Sunday Effect Shopping Behaviours?

Christmas falling on a Sunday leaves an entire day free for last minute shopping, sometimes referred to as “Panic Saturday”. In addition to this retailers may also see instances of showrooming, whereby a consumer sees an item in-store but completes their purchase online, sometimes at a lower price. A typical consumer experiences a digital touch […]

#12DaysofStrategy: How Holistic Marketing Can Support The Festive Season

As Christmas Day approaches, there is fierce competition in the retail industry to close sales. At the same time, users turn to researching online to find the perfect Christmas gift. Through their research, a user will come into contact with a variety of touch points where holistic marketing can support the users’ journey to conversion. Holistic […]

#12DaysofStrategy: Taking your Shopping Campaigns to the Next Level

With Christmas just around the corner, brands are pushing for the last sales before Christmas day. This year the industry has seen online sales over Christmas have soared by 12% with many traditional high street retailers allocating more budget towards digital marketing and online advertising. With the rise of Amazon Prime, same day delivery and Click […]

#12DaysofStrategy: Getting Demographic Targeting Right

With increased competition this year and Amazon’s ever-strong presence, advertisers need to be more intelligent with their budgets. This includes which keywords to bid on, which users to target, and the best times to increase coverage. This year, Google has enabled demographic targeting for search, and this article explores the opportunities it creates in improving […]

#12DaysofStrategy: How to Maximise Audience Data

Maximising the value advertisers leverage from their audience data is one of the fundamental digital marketing principles marketers need to get right. However, this is often something that advertisers struggle with, but there are several types of audience data that advertisers have access to and can easily collect. Often referred to as first-party data, the […]