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Black Friday Online Sales Performance 2016

There was a lot of talk before Black Friday suggesting that this season would not see nearly the same growth as it had in previous years. In fact, advertisers anticipated that in-store sales would take a massive hit as most people turned to the internet for the majority of their shopping. Now that Black Friday […]

NMPi #1 Elite Media Agency!

We are thrilled to announce that NMPi has topped the Elite Media Agencies poll in this years Drum Digital Census. Well done @nmpi_digital on topping the media agencies elite poll in our #DigitalCensus, see the full listings here: https://t.co/7f5GBVRVSd pic.twitter.com/uUZWoDpU3j — The Drum (@TheDrum) November 24, 2016 The census evaluates agencies based on their achievements across […]

What to Track this Holiday Season

Many retailers have already begun their Black Friday Sales, and more will join in the lead up to this Friday. But sales are not the only valuable thing that brands should be looking at during the largest sales period of the year. Advertisers risk losing out on something almost as valuable as sales, customer data. […]

‘Miracle off Oxford Street’: The Shift from In-store to Online

Black Friday is kicking it up a notch with more shoppers than ever moving from out on the streets, to inside their homes, as online shopping is expected to skyrocket during the start of the holiday season. The Brick-and-Mortar Decline Retailer information specialist, Verdict, has predicted that retailers will see will see a sharp downturn […]

Black Friday: Last Minute Tech Tips

How do you prepare for Black Friday? What steps do you take to mitigate potential issues and prepare your clientele? At NMPi we’re ready to tackle the pending holiday madness with a few tech strategies to ensure a smooth, and successful holiday run. Monitoring Websites take a lot of strain on Black Friday so by […]

Pinterest Play? Instagram Takes Steps Towards Shoppable Ads

Instagram waded into the shoppable ads arena when it trialled its version of the popular ‘buy now’ button with twenty US brands. The social photo sharing platform has taken steps to close the gap between browsing and shopping by allowing users to learn more about products from within their app, and then purchase them seamlessly. If this […]

Black Friday Trends 2016

The busiest shopping period of the year is once again fast approaching and this year’s Black Friday extravaganza, is again expected to exceed previous years for e-commerce. Black Friday has long been a popular shopping day in the US, traditionally the day after Thanksgiving when retailers kicked off the festive sales period and ‘moved into […]