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10 Reasons Why the Netherlands is Great for Digital Marketers

What makes the Netherlands a great place to advertise for digital marketers? We’ve compiled a list of reasons the land of tulips and windmills, is a hot spot for ecommerce.  Shopping trends In the Netherlands, 93% of the population shops online and it is primarily done through neighbouring countries such as France, Germany and the UK. We are also […]

NMPi Expands Internationally with Netherlands Office

Today is an exciting day for everyone at NMPi. We are delighted to announce that after a tremendous year so far including the launch of our new Analytics service in September, we have taken our first step into international expansion with the launch of the NMPi Netherlands Office. The expansion into the Netherlands takes advantage of our […]

Demographics for Search Ads – The Lowdown

Google has introduced a number of new AdWords changes in the last quarter, with expanded text ads and bid multipliers for tablet devices arguably being the most significant for Paid Search advertisers. However, over the last few weeks, they have rolled out the latest new feature for all AdWords accounts: Demographics For Search Ads targeting (DFSA) […]

Fashion Made Easy with Google’s Shop the Look

Last year, Google made mobile shopping from search results a cinch when it launched ‘buy on Google’ and ‘checkout’ buttons, turning casual browsing into cash. They’ve taken it one step further in 2016 by partnering with Polyvore, Curalate, and LiketoKnow.it to get users to purchase items directly. The goal: to make search even more lucrative. It […]

LinkedIn Release Conversion Pixel Tracking Tool

LinkedIn have finally released a conversion pixel to track and optimise LinkedIn Paid Social. Conversion tracking for Linkedin allows brands to reap huge benefits. What are the Benefits of LinkedIn Conversion Tracking? The recent announcement of conversion tracking capabilities gives brands the ability to provide advertisers and marketers with a tool which can be used […]

NMPi Launches Analytics Service

To date, 2016 has brought exciting changes to NMPi, including a brand evolution and the return of a friendly face in the form of Luke Judge, who now leads the business as Managing Director. With the year more than half over, there are no signs of slowing down. In fact, the last few months have […]