NMPi to Acquire Creative Specialist, Joystick

Today, we are so delighted to announce that NMPi and our sister company, DQ&A, have agreed to acquire a fantastic international digital creative specialist, called Joystick.

Established in 2006, and now with a team of over 90 digital creative experts in New York, Los Angeles, London, Santo Domingo, and the Philippines, Joystick is a market leading creative specialist with extensive expertise in data-driven dynamic ad technologies, and is one of only four DoubleClick Certified Creative Partners in both the UK and the US.

Joystick works with some really incredible and exciting brands including, Disney, Nissan, HBO, and Kroger. In a recent project for Google, Joystick created a dynamic ad which had over 60,000 different creative variations and was localized for an impressive 22 markets and 7 languages.

We are looking forward to joining forces with a company who shares our belief that the perfect blend of technology, data and artistry makes every execution smarter, more dynamic and more effective.

NMPi CEO of UK & US, Luke Judge, shared his thoughts on why this acquisition is so important: “As data gives us a better understanding of the consumer and their online journey, we are seeing a rapid shift in the digital ecosystem. It’s no longer about choosing channels to run your marketing activity; now the spotlight is on creating a flawless experience for the consumer. This is exactly why we are focused on reinventing what it means to be a digital marketing specialist, and joining forces with Joystick is a major step in that journey, allowing us to offer a more end-to-end service focused on brilliant customer experience.”

With this acquisition, NMPi is now able to directly offer our clients targeted campaign solutions including, Dynamic Ads, Programmatic Creative, and Rich Media Display Ads, as well as tailored digital experiences with Responsive Website Development, Experiential Apps and Campaign Landing Pages.

We sat down with Sara Francis, CEO of Joystick, to get her thoughts on the agreement: “This is an exciting time for our businesses to come together as one strong force. The alignment could not be more perfect with what we do and where we want to go. We look forward to leading the way in digital innovation and collectively creating a compelling offering for clients.”

With over 18 years experience in digital marketing, Sara is a seasoned executive with extensive knowledge in management, client strategy and business development. For the first part of her career, Sara focused primarily on the entertainment vertical working for such companies as Miramax, Deep Focus and Moxie Interactive. In 2010 Sara joined Joystick to lead the Los Angeles office and account management team company-wide before being elevated to CEO.

Our sister company, DQ&A, is Google DoubleClick’s largest EMEA partner in the technology and professional services field. When combined with Joystick’s DoubleClick Creative Partner status, the acquisition forms a strengthened DoubleClick relationship, further solidifying its strategic offering and authenticity within the digital industry.

CEO of DQ&A, Mike Ossendrijver, added: “We saw a significant gap in the market for a solution that will enable our clients to enhance all aspects of the customer’s online media journey, and we couldn’t be more excited to finally close the marketing loop by combining technology, data, media, and now industry-leading creative services. Digital innovation is at the heart of NMPi and DQ&A, and this acquisition will bring further opportunities for us to drive development with the use of Joystick’s Innovation lab and its deep creative industry knowledge and partnerships.”

This news follows our 2017 global expansion into 6 new markets, including 2 offices in the US, as well as our recent acquisition of U.S boutique Paid Social specialists, MediaPact. With DQ&A also launching in South-East Asia, Australia, Africa and Italy, this only serves to strengthen the marketing group’s international presence and localized expertise. As a group, we are now able to boast a global presence of 340 people across 16 offices. 

The acquisition is subject to standard completion procedures and is expected to complete within the month.

If you would like to receive any further information, do not hesitate to get in touch.

NMPi Completes International Expansion with New York & Los Angeles Offices

Today, we are really excited to announce the addition of two new offices to NMPi. Over the past year, we have launched our brand in 8 new markets, including, Australia, Malaysia, the Netherlands, Singapore, Switzerland, South Africa, and now New York and Los Angeles in the US!

We currently work with 27 brands in the US including, Saks Fifth Avenue, and Autodesk. “The US has always been an exciting region for us,” explains Alex Moody, Partnerships Director, North America. “The NMPi team and I are looking forward to catching up with all our US clients and partners over the coming months and exploring the opportunities that a permanent base provides including, broadening our strong relationship with Google which has been a major factor in our global success.”

The launch of our US offices follows a significant client win. In September this year, we began delivering Paid Search, Display, Paid Social and Analytics services for US retail group, Fullbeauty Brands, and seven of their subsidiary companies. Fullbeauty Brands has specialized in plus-size clothing for women and men in the US for over 100 years and includes the popular brands Jessica London, ellos, Woman Within, and King Size Direct.

“The transition of our paid media channels for 7 brands has been flawless. They truly feel like an extension of the team rather than an agency,” commented Vice President of Digital Marketing at Fullbeauty Brands, Bobby Missry.

In July this year, we announced a strategic partnership with global technology company, Pitney Bowes. We are helping them strengthen their industry-leading global e-commerce offering with enhanced consumer marketing solutions, including international paid-search campaigns, display advertising, social media advertising and fully optimized Google shopping experiences.

“As a key market for NMPi, the US was the natural next step to continue our international expansion,” states Luke Judge, CEO (Europe & US).”Relationships like Fullbeauty Brands, Pitney Bowes, and Google are just the beginning, and we are excited to move forward in 2018.”

The NMPi Brand Expands to South Africa

NMPi is excited to announce the rebrand of its fourth international office in the space of 6 months. As of today, we are expanding our brand to Cape Town, South Africa.

We are pleased to be partnering once again with our sister company, Clicks2Customers, to bring our agency services together under the same brand.

The South African Agency team will be lead by Adriaan Strydom,  Managing Director of Clicks2Customers. Strydom has an extensive background in digital performance marketing and joined incuBeta’s executive team in 2005.

“The rebrand is a culmination of months of planning to align our service offering and company into a global outfit which is able to provide the very best insight, strategy and delivery to South African companies. Our clients can expect the same business and technical support, with the added benefit of all the knowledge and deep insight from our global team,” comments Adriaan Strydom, Managing Director of NMPi South Africa.

Strydom added, “The South African market is showing a growing sophistication as our local marketing professionals embrace new technology and its ability to deliver meaningful business benefits. NMPi South Africa is ideally positioned to help clients deliver campaigns which can easily measure up to the best in the world,”

CEO of NMPi UK, Luke Judge, was pleased to see the agency on track with its plans for global expansion. “We had planned extensive global expansion this year and I’m thrilled to see that we’re on track with realising those goals” stated Judge, “The rebranding of the South African office is not the end of the road for NMPi this year, we still have plans of reaching across to the US and South East Asia. This has been an exciting, and big year for our agency, and I’m extremely proud of our efforts.”

 

NMPi says “G’Day” from Sydney

170407_NMPI_1515

NMPi is thrilled to announce the official launch of our third international office in Sydney, Australia. This expansion comes hot on the heels of our recent office rebrand.

“The digital industry in Australia is adapting and moving forward at an astonishing rate,” commented Damien Bennett, Director of Business Strategy. “Extending NMPi into Australia will enable us to provide even greater localised activity for our clients.”

We’re also pleased to be partnering with a global digital agency, Clicks2Customers, who will be rebranding their digital advertising solutions under the NMPi banner. Our Australian team will be led by former Googler, and current Managing Director of Australia, Sam Shennan. Sam has over 10 years digital experience and has partnered with some of the region’s leading brands including Westfield, Woolworths, and TopShop.

Shennan is looking forward to this collaboration, saying, “This development is great news for our clients. The combination of NMPi’s digital media expertise and granular approach and our 14 years as an award-winning global digital agency offers our clients robust solutions that cover all their digital needs.”

In little less than two months after opening our NMPi Switzerland office, we now have NMPi Australia. Our expansion plans haven’t stopped here, we expect to continue our global diversification!

NMPi Continues to Grow in Benelux: Appointing New Managing Director, Gerard Moussault

We are extremely pleased to announce that Gerard Moussault will be joining the NMPi Netherlands team as Managing Director Benelux. In his new role, he will grow NMPi’s digital agency brand in the Benelux market. Gerard takes over the role from Pieter Slingerland who will now focus on DQ&A.

In October last year, the agency operations of DQ&A Netherlands relaunched and rebranded as NMPi. The leading technical knowledge of DQ&A, combined with the proven approach of NMPI, is a powerful pairing of proprietary marketing technology, transparent business models and completely data-driven campaigns.

Gerard Moussault will be bringing with him over 15 years experience in the online world. Previously he was responsible for Online Media, and Strategy and Development at Sanoma, VNU Media, and eBay. In 2012, Moussault joined IPG Media Brands in the position of Managing Director Cadreon, a branch responsible for programmatic solutions, where he grew the brand quickly.

“After five years of working with a lot of fun people at IPG Media Brands, I am very excited for this new step. There was a direct match in expectation and ambition. This function gives me a great opportunity to grow and distinguish NMPI.”

“By attracting Gerard we have added a key player to our fast growing international team, commented Rick van Boekel, CEO of NMPi, Netherlands. “His knowledge of the advertiser’s side, in combination with a business consultancy background and experience in building programmatic activities, is unique. Gerard is of high value for the future growth of our customer base.”

VOTE for our Rising Star!

We are excited to announce that Campaign Manager, Anna Jorysz, has been nominated for the Performance Marketing Award’s Industry Rising Star! The prize is awarded to the best and brightest in Performance Marketing. We are very proud of her hard work and efforts! Get involved and cast your vote! Anna joined NMPi as an Analyst in […]

NMPi #1 Elite Media Agency!

We are thrilled to announce that NMPi has topped the Elite Media Agencies poll in this years Drum Digital Census.

The census evaluates agencies based on their achievements across financial performance and client satisfaction. We are honoured to be recognised not only for our growth over the past year, but more importantly by our clients who have supported us and believe in the work we deliver.

This couldn’t have been achieved without our clients as well as our talented staff, so thank you to everyone who has been a part of this great success.

Pouring the champaign and #celebrating.

A video posted by NMPi (@nmpi_digital) on

Managing Director, Luke Judge, expressed his excitement at the news, “This is a real testament to the excellent work done by the NMPi team. Over the next year we are going to continue to grow and push the limits in digital innovation. We will be better than ever, and will continue to maximise performance for our clients.”

NMPi Expands Internationally with Netherlands Office

Today is an exciting day for everyone at NMPi. We are delighted to announce that after a tremendous year so far including the launch of our new Analytics service in September, we have taken our first step into international expansion with the launch of the NMPi Netherlands Office. The expansion into the Netherlands takes advantage of our […]