Cotswold Outdoor turns to Net Media Planet to heat up online activity

We’ve recently got to a flying start with Cotswold Outdoor and I wanted to share the Press Release:



Specialist agency appointed to re-vamp Cotswold Outdoor’s paid search strategy


Cotswold Outdoor, the award winning outdoor clothing retailer, has appointed Net Media Planet to refresh its approach to paid search. The aim is to drive awareness, traffic and, ultimately, increase its sales in 2012.


To drive awareness, traffic and revenues, Net Media Planet will develop a sophisticated data led search marketing programme for Cotswold Outdoor. The data will come from taking a multi-channel view of the customer across the various touch points where they engage with the retailer, such as mobile and online. The insights drawn from this data will enable Net Media Planet to target customers according to who they are, from the weekend walker to the experienced mountain climber and seasonal skier.


Alex Palmer, E-Commerce Manager at Cotswold Outdoor, said: “Feedback from our customers is that our website is fantastic, so we want to encourage more potential customers to visit it and make a purchase. The paid search marketing programme designed by Net Media Planet will do exactly that. Add to this Net Media Planet’s proven track record of delivering significant results for some of the world’s biggest retail brands and it is clear why I am looking forward to seeing the results of our new strategy.”


Sri Sharma, Founder and Managing Director of Net Media Planet said: “I am looking forward to using our expertise to help Cotswold Outdoor develop growth from online in 2012. Alongside this, I am looking forward to the opportunity to leverage new search technology to drive footfall in-store.”