Digital marketing has grown and evolved over the past few years, and Facebook has adapted to these changes by implementing initiatives that improve and refine their targeting. It has truly grown from a platform that drives page views and likes to an advertising solution that delivers sales and conversions.
As the largest social media platform, Facebook offers incredible reach and in-depth insights into its users. These stats will make you question why you aren’t doing more on the platform:
- Worldwide there are over 1.55 billion monthly active Facebook users
- On average 1.01 billion people log onto Facebook daily
- Five new profiles are launched every second
This whitepaper explores 5 ways advertisers can take advantage of the platform’s new features and develop their own performance driven strategy using Facebook.