[INFOGRAPHIC] Social Media in Numbers

Social Media statistics are important to marketers to keep on top of the rapidly changing digital landscape. We’ve collected key statistics for Facebook, Twitter and LinkedIn to provide the most recent snapshot of the most relevant social media movers. These are things to consider when planning your social media strategy.

social-media-infographicClick here to download social media infographic

  • 1.44 billion monthly active Facebook users as of December 15, 2015.
  • The average time spent on Facebook per day is 20 minutes as of July 8, 2015.
  • 934 million daily active mobile users.
  • 47% – the percentage of Facebook users that only log-in from a mobile device as of November 4, 2015.
  • 91% – the percentage of Millennials that use Facebook (ages 15-34).
  • 49% of Facebook UK users are men, 51% are women.
  • Twitter has 320 million active users in November 2015.
  • The average Twitter user follows 5 or more businesses.
  • 37% of Twitter users will buy from a brand they follow.
  • Americans on average spend 17 minutes per day on Twitter.
  • 400 million users worldwide as of October 29, 2015.
  • 70% of LinkedIn’s users are outside the US
  • 79% of users are 35 or older.
  • 39 million – the number of students and recent grads on LinkedIn
  • 59% of LinkedIn users don’t use Twitter

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1.) Facebook’s new stats: 1.32 billion users, 30 percent only use it on their phone
2.) Facebook mobile usage outstrips web for first time ever ,Tech Radar, January, 30 (2013)
3.) UK Digital, Social and Mobile Statistics for 2015 #smlondon, Social Media London, January, 21 (2015) 
Casey Fleischmann http://socialmedialondon.co.uk/digital-social-mobile-statistics-2015/
4.) By the Numbers: 200+ Amazing Facebook Statistics, DMR, Craig Smith, January (2016) http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
5.) Facebook soars 12% on surge in mobile ad sales, USA Today, Jessica Guynn, January, 27 (20156) *video
6.) Facebook is Officially a Mobile-First Company, Business Insider UK, Matt Rosoff, November, 5 (2015) http://uk.businessinsider.com/facebook-mobile-only-users-most-common-2015-11?r=US&IR=T
7.) By the Numbers: 30+ Amazing Twitter Mobile Statistics, DMR, Craig Smith, December, 13 (2015) http://expandedramblings.com/index.php/twitter-mobile-statistics/2/
8.) 10 Remarkable Twitter Statistics for 2015, Social Caffeine, Team Caffeine, (2015) http://lorirtaylor.com/twitter-statistics-2015/
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11.) The Demographics Of Social Media Users 2015: Who Is Using Facebook, Twitter, Pinterest, Tumblr & Instagram – #infographic
12.) Top 2015 Social Media Stats & Trends, Wahiba Chair, LinkedIn Pulse, April 30, 2015 https://www.linkedin.com/pulse/2015-social-media-stats-trends-images-part-1-wahiba-chair-mba
13.) 17 Powerful Facebook Stats for Marketers and Advertisers, Sprout Social, Jennifer Beese, June, 20 (2015)  http://sproutsocial.com/insights/facebook-stats-for-marketers/
14.) By the Numbers: 125+ Amazing LinkedIn Statistics, DMR, Craig Smith, December, 15 (2015) http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/8/
15.) Social Media Stats #LinkedIn #Infographic, Ruby Star Associates, Rachel Warhurst, February, 9 (2015) http://rubystarassociates.co.uk/social-media-stats-linkedin-infographic/
16.) LinkedIn vs. Facebook for Professionals, The Under Cover Recruiter, Sophie Deering,  http://theundercoverrecruiter.com/linkedin-vs-facebook-battle-professional-network-infographic/