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There’s no doubt in anyone’s mind that we’re on a rollercoaster ride of uncertainty worldwide, and as the industry shifts daily to support emerging trends we, as marketers, need to be ahead of the game. Consistently preparing for all eventualities, maximising opportunities and being both proactive and reactive to sudden market changes.
It’s times like these that we’ve seen the performance model come into its own. With unexpected trends and social restrictions, advertisers have craved a flexible strategy that can both support short notice changes in governmental regulations, and guarantee ROI. And what’s more appealing than a risk-free approach that drives results without upfront costs?
The Opportunity of Performance
The market is saturated with uncertainty and as the pressure to cut budgets increases, advertisers shouldn’t be pulling back their marketing spend and online investments. It’s more important now than ever before to have an effective online marketing strategy. Brands need to have a strong online presence and working under a guaranteed ROI pure performance model – where the agency covers the media spend and tech fees whilst working on short term contracts – is the sweet spot advertisers should be reaching for.
The performance marketing industry has come a long way, and as the marketing landscape shifts, we should be recognising the true value of the performance model and all that it can offer.
The performance model has changed over the years offering great results for our clients across PPC, Programmatic, CSS, Paid Social, Amazon and Apple Search Ads – all available on a cost-per-acquisition basis.
Flexible performance marketing has never been easier, agencies can work to specific KPIs operating under different CPAs for different products based on differing margins, different campaign types and territories. Increasing online presence in a way that is commercially viable for everyone.
A new frontier of performance marketing.
At NMPi by Incubeta we deep-dive into the details, creating bespoke performance strategies for our clients led by expertise and innovation. This month we’re thrilled to introduce our first performance series ‘The New Frontier of Performance Marketing’. For the next four weeks we’ll be shining a spotlight on each of our newest additions to the performance offerings, and how you can advertise within these channels on a risk-free model.