We are excited to announce our acquisition of boutique paid social specialists, MediaPact. Following a year of international expansion in 2017, this kicks off another year of continued growth. Last year, we opened 2 offices in the US, and this will further our growth in the Paid Social market: allowing us to grow our presence in the US market, providing benefits not just to our US clients but those across the globe.
MediaPact is based in Los Angeles, California, offering paid social advertising on a performance model and working with clients such as Fabletics, JustFab and Nicequest. With their specific expertise and our international footprint, it’s a match made in heaven that will further develop our Paid Social offering.
Our CEO, Luke Judge, took a moment to discuss what this acquisition means for the company. “We are always looking for ways to strengthen our service offering and from the beginning, it has been clear that NMPi and MediaPact’s similar heritage, rooted in performance marketing, makes us a great match.”
Paid Social has been an integral part of our proposition for a number of years, and this expansion of our knowledge couldn’t come at a better time. MediaPact’s American influence will help support our continued growth in the US market, and will also allow our clients to gain earlier access to Facebook and Instagram betas that are launched overseas first.
“MediaPact’s knowledge will help amplify our expertise and reach for a service that is growing exponentially within our business,” says Judge.
Nathan McCurley, Senior Customer Success Manager at MediaPact, is also looking forward to the partnership. “Social media marketing remains a vital part of our strategic offering and we’re excited for the joint benefits this acquisition will bring.”
This acquisition demonstrates that we have no plans to slow down after 2017’s successes and that we at NMPi will continue to grow, both in terms of our services and our international activity.