Thanks to Matt and the team, I’ve just enjoyed a great first day at the a4uexpo. It’s always a dynamic event and it gave me an opportunity to see old faces from the industry as well as meeting some new ones.
Along with Ian Howie, from 1Updigital, I gave a presentation on how ‘PPC is more than search.’ In the panel we discussed a number of key questions and explored just how there is much more to PPC than just placing ads on Google. We also came up with plenty of fresh ideas.
I thought I’d share the deck I presented. Hopefully you’ll find some thought provoking ideas.
If you have any thoughts or questions, then drop a comment below and I’ll reply back.