Net Media Planet “Going Global” event attracts international audience to discuss the growth of internationalisation

 

Last week, Net Media Planet held a breakfast seminar, as part of its popular Net Media Planet Invites…. series. The event brought together over 70 Marketing and Industry professionals to learn how brands can successfully internationalise their businesses in order to capitalise on growing consumer demand from across the globe.

 

It was a truly international occasion, which welcomed delegates from Italy, Poland, Germany, France and China, to learn, share and debate the growing importance of internationlisation for businesses.

 

Delegates heard from Google, who shared brand new research on the scale of the international opportunity for UK businesses. This was together with some of the latest tools and technology available to help brands internationalise their online marketing activities. To view the presentation please click on this link; http://www.slideshare.net/slideshow/embed_code/22049859.

 

Sri Sharma, our MD, explored how brands can build international brand awareness and maximise online marketing investment through Paid Search and Display marketing. The slides from Sri’s presentation are below;

 

 

Sri Sharma also introduced the new business opportunities available to UK businesses in China, and discussed how UK brands can benefit from getting online in China with Baidu, arguably the world’s next e-commerce superpower. The slides from Sri’s presentation on Baidu are below;

 

 

Finally, we heard how these techniques have been successfully put into practice with the Microsoft Store expansion story, which gave a snapshot of how one brand has successfully entered into over 40 different markets. To read more about the Microsoft Store story please click on this link; http://www.slideshare.net/slideshow/embed_code/22049869.

 

Our thanks go to our speakers, Martijn Bertisen from Google, Jens Reisswig from Microsoft Store/Arvato and Sri Sharma, for the thoroughly interesting and insightful presentations.

 

We hope that you find these slides informative. If you have any questions about the event, or about starting or expanding upon your own international operations then please don’t hesitate to call Digby to discuss further on 020 7186 2111 or email him at [email protected].