Sri speaks at Europe’s leading digital marketing event
We recently attended Internet World 2010 at Earls Court, where we sponsored the Search Theatre. Being Europe’s definitive event for digital marketing and online professionals I opted to speak about two different topics: Paid Search Strategy and Integration Strategy.
Addressing what proved to be a packed out full-house of an audience, I looked at real ways to improve results, with real life examples, right from creating brand saliency through the Google content network to customer journey analysis, optimisation and value attribution to improve sales results.
Thanks to everyone who attended for your positive feedback and, as promised, here are the two presentations from the event.
Image Credit: Internet World 2010