Earlier this week I spoke at SES London 2014, where I talked about how brands can develop a smarter retargeting strategy. Across both Search and Display, I talked about defining and targeting audiences, improving the effectiveness of creative, technology choices and use of timing in your approach. I also talked about the role of retargeting as part of the wider goal of direct response and brand awareness.
It was a great session with lots of questions and discussion with my fellow panellists Guy Levine, CEO, Return On Digital and Jon Myers, SES Advisory Board & VP & Managing Director EMEA, Marin Software.
Following a number of requests at the event, I thought I would share the deck:
I hope that you find these slides useful. If you have any questions about the presentation, or are interested in exploring retargeting further then please don’t hesitate to get in touch.