Artikelen door admin

NMPi moves into Asia

In keeping with our global growth strategy, NMPi has launched offices in Singapore and Kuala Lumpur. The expansion into the Asian market takes advantage of our current international relationship with Clicks2Customers, who have operated in the Asian market successfully for over 7 years. Since October 2016, NMPi has launched offices in Australia, South Africa, the […]

Fashion Made Easy with Google’s Shop the Look

Last year, Google made mobile shopping from search results a cinch when it launched ‘buy on Google’ and ‘checkout’ buttons, turning casual browsing into cash. They’ve taken it one step further in 2016 by partnering with Polyvore, Curalate, and LiketoKnow.it to get users to purchase items directly. The goal: to make search even more lucrative. It […]

Categorising Demographics: What’s The Issue?

‘Millennials’ are out. According to two separate studies, patterns of behaviour and attitudes are preferred segmentations to define consumers, rather than sweeping demographic categories. New research claims that marketers need to move beyond demographic data and ‘lazy’ terms such as ‘Millennial’ when creating customer segmentations. It is not enough to simply paint groups with the […]

LinkedIn Release Conversion Pixel Tracking Tool

LinkedIn have finally released a conversion pixel to track and optimise LinkedIn Paid Social. Conversion tracking for Linkedin allows brands to reap huge benefits. What are the Benefits of LinkedIn Conversion Tracking? The recent announcement of conversion tracking capabilities gives brands the ability to provide advertisers and marketers with a tool which can be used […]