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Facebook Ad Blocking: What You Need to Know

Facebook recently announced that it will be blocking ad blockers on desktop. This move has advertisers and privacy advocates buzzing, and has reignited the heated debate around ad blocking that’s been raging since autumn when Apple introduced mobile ad blockers. Why? Facebook has become an advertising tour-de-force, and has a lot at stake here with […]

[Infographic] Video Advertising in Numbers

Traffic • By 2017, video will account for 69% of all consumer traffic and by 2018, this number will rise to 79%. • Companies that use video enjoy 41% more traffic from search than non-users. • Currently, video accounts for 50% of all mobile traffic B2B • 96% of B2B organizations use video in some capacity […]

Video Advertising: More than just 15 seconds?

When we consider video advertising, the crucial question is: What is the acceptable length for a video advert? Can the length of a video affect brand lift metric? How do advertisers know if they’re capturing an audience or losing them? Is is better to adopt a longer format to create a captivating and engaging story, […]

Damien Bennett on The Drum’s Retail and Ecommerce Panel Talk

Last Tuesday NMPi’s very own Head of Strategy, Damien Bennett,  took part in The Drum’s Retail Breakfast panel which deep dived into the challenges and future technologies of eCommerce and online shopping. Focusing on how traditional methods of shopping are evolving to the online world and how certain retailers are investing in technology to reinvigorate the […]