Artikelen door admin

NMPi Nominated for The Drum Awards for the Digital Industries

NMPi are incredibly pleased to announce we have been nominated at this year’s DADI Awards within the ‘Use of Data’ category for our work with client, Crew Clothing. NMPi developed a PPC strategy using Google Analytics audience lists and sequential messaging to create personalised, relevant messaging to multi-session consumers. This year is set to be […]

NMPi Ranks 5th as Elite Media Agency in annual Drum Independent Agencies Census

NMPi are celebrating as the Drum releases their 2016 Independent Agencies Census, and NMPi has seen impressive results in this year’s rankings. Most excitingly NMPi has been ranked 5th as an elite media agency. Furthermore, we have broken the top 10 for media agencies in the financial rankings coming in 7th. We are extremely proud of […]

Careers: Why Work in Digital Marketing?

Digital Marketing is on the rise as a popular career choice for new grads. What makes this fast paced, busy industry so highly coveted?  Economic Importance Digital marketing is vital to the global economy and has been the fastest growing industry over the past two years. Digital marketing employs approximately 1.46 million people in the […]

The Rise of Personalised Video Ads

Amazon recently made a foray into personalised video advertising. Video has been around for a while in advertising circles, but has only really exploded in the past year. Advertisers are moving away from traditional television advertising to online video channels like YouTube, Instagram, and Facebook, where individuals are now spending a lot of their time watching […]

4 Tips for Driving Conversions with Video Advertising

2016 is shaping up to be the year for video advertising. While serious forays into video advertising surfaced at least three years ago, the medium didn’t hit full stride until 2015 and is rapidly gaining ground in digital circles. The following four tips and insights will help advertisers supercharge their video marketing strategies and reach […]

The Impact of GTINs on Google Shopping

In February, Google announced its latest PLA requirement would become mandatory on Google Shopping: the implementation of GTINs across products sold by multiple sellers. As of May 16, they formally enforced the rule across the board. Google first broke the news last August when it initially issued the requirement to only fifty brands. Now Google […]