Artikelen door Russell

Black Friday Trends 2016

The busiest shopping period of the year is once again fast approaching and this year’s Black Friday extravaganza, is again expected to exceed previous years for e-commerce. Black Friday has long been a popular shopping day in the US, traditionally the day after Thanksgiving when retailers kicked off the festive sales period and ‘moved into […]

Demographics for Search Ads – The Lowdown

Google has introduced a number of new AdWords changes in the last quarter, with expanded text ads and bid multipliers for tablet devices arguably being the most significant for Paid Search advertisers. However, over the last few weeks, they have rolled out the latest new feature for all AdWords accounts: Demographics For Search Ads targeting (DFSA) […]