The busiest shopping period of the year is once again fast approaching and this year’s Black Friday extravaganza, is again expected to exceed previous years for e-commerce. Black Friday has long been a popular shopping day in the US, traditionally the day after Thanksgiving when retailers kicked off the festive sales period and ‘moved into […]
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Artikelen door Russell
Google has introduced a number of new AdWords changes in the last quarter, with expanded text ads and bid multipliers for tablet devices arguably being the most significant for Paid Search advertisers. However, over the last few weeks, they have rolled out the latest new feature for all AdWords accounts: Demographics For Search Ads targeting (DFSA) […]
A subtle change in AdWords Ad Diagnostics seems to have occurred within the last week with very little fanfare. Advertisers may not have noticed, or have, but don’t understand what is causing this shift from desktop to mobile default. The following is a more structured description to help advertisers navigate this change. What is the […]