Today is an exciting day for everyone for DQ&A and NMPi, as last night at our 15th anniversary party we announced the launch of the NMPi brand into the Dutch market.
By consolidating DQ&A’s Dutch agency activities under the NMPi brand, we are building the foundation for a global, full-service, digital agency. We are looking to challenge the traditional agency groups with our service offering that is built upon the best foundations; expert teams, cutting-edge digital marketing technology and a commitment to achieving optimal return on marketing spend for all of our clients.
The NMPi agency offering in the Dutch market will include Display, Paid Social, Paid Search and an Analytics service. The current DQ&A agency customers will transition over to the new agency brand, while continuing to work with their existing Dutch client teams.
The DQ&A business will continue to exist and will focus on providing customers with leading digital marketing technology platforms and consultancy services around digital marketing infrastructures. It will look to further strengthen its position as a leading DoubleClick Certified Marketing Partner, helping its wide customer base navigate their digital marketing challenges effectively.
By expanding the agency offering that existed in the Dutch market with world-class Search and Analytics services, we expect we can help our clients in being relevant across every digital media touch point they have with their intended audience. This is an opportunity for two companies to come together and share nearly 30 years of knowledge and experience in the industry.
The Dutch NMPi team will consist of some of the Netherlands top Account Managers, Consultants and Digital Analysts. We have brought together an exceptional team of industry experts to deliver campaigns of a quality synonymous with NMPi. Our focus is on delivering a truly localised approach that will see our clients exceeding their goals through really innovative campaigns.
The year ahead for DQ&A and NMPi is exciting as both companies seek to continue their expansion and growth across the globe, helping advertisers across the world gain transparency, knowledge and insight into their digital marketing activities.