The explosion of digital in recent years has resulted in two significant market shifts. Firstly, measurement has become increasingly complex due to fragmented customer journeys; secondly, connecting with customers in the right moment is now crucial. The result? From creating the right foundations, to actioning insights in the most intelligent way, data is now a huge part of everyday marketing strategies.
Our Analytics service speaks to these market trends; at NMPi our bespoke data solutions focus on creating actionable insights that drive smarter marketing decisions.