Social Media is the rising star of digital marketing. Over the past year ad spend has grown by 800% from a mere 10 years ago. Digital advertising has increased from 4% in 2004 to 40% by the end of 2014. Currently, 40p of every £1 spent on advertising in the UK is now spent on digital advertising. Technological advancements and an increase in cross device use are contributing factors to this dramatic upswing in digital spend. Since 2010, there has been a 530% increase in social media advertising so it’s comes as no surprise that consumers are engaging with social channels for product information.
For advertisers who want to move their brand forward, drive sales, and get the best ROI, social media remains one of the best means of moving forward. NMPi will help you succeed and exceed your goals.