It’s the start to the 2016 Award season, and NMPi is thrilled to announce that we have been shortlisted for the 2016 Performance Marketing Awards, “Best Paid Search Campaign”. The Performance Marketing Awards have been celebrating excellence in performance marketing for ten years. The PMAs provide an opportunity to recognise stand out talent, and important contributions made within the industry.
The judges were handed the task of identifying the most outstanding campaigns among a horde of entries, across 27 categories, which capture all facets of performance marketing. Entries were assessed on their ability to meet strict criteria, including preset campaign objectives, execution, return on investment, innovation and feasibility.
A seasoned digital leader and long-running Performance Marketing Awards’ judge, Jon Myers commented on the achievement of companies making the shortlist against a standard that
continues to raise the bar every year.
“To be shortlisted truly puts you at the top of your industry and recognises the brilliant work and strength in depth within performance marketing,” said Myers.
“As part of a judging panel of industry experts this year it has been as hard as ever to decide on the winners due to the strength of the entries in each category. Being shortlisted is a huge achievement, but it’s now onto the Awards evening and revealing the winners.”
NMPi’s paid search campaign for Papa John’s NFL promotion has been selected as one of the nine candidates for the award that honours the best, most innovative and well delivered paid search campaign of the past year.
Papa John’s campaign looked to capitalise on the growing popularity of American Football in the UK. We were tasked with the paid search advertising of their 50/50 NFL promotional offer which would only become available to consumers when the combined score of an NFL game reached 50 points. Combining creative messaging and and strategic automation, the campaign delivered successful results while keeping within the parameters of the promotion.
We are honoured to have been recognised for this category and look forward to the awards show on April 26, 2016.
View the shortlist here: https://www.performancemarketingawards.co.uk/2016/shortlist/