We are excited to launch our new Comparison Shopping Service (CSS) across Europe.
We can now offer our award-winning Google Shopping strategy through our proprietary CSS, By Bye Buy, alongside our clients’ regular Google Shopping campaigns. This means that their products can occupy more of the Search Engine Results Page (SERP); boosting their Shopping performance by bumping competitors off of the front page and driving down costs.
This will also allow us to take the insights from Shopping to fuel smarter decision-making across other channels. The best performing Shopping products could be promoted in a dynamic, creative format through Display or Social.
We realise the competition between brands on Google Shopping is growing every day and it is important that we provide the tools needed to ensure our clients can increase their shopping performance in the most cost-effective way. Having a CSS means we can help our customers drive maximum value from their Shopping activity, whilst taking advantage of the 20% discount rate that is given to Google Comparison Shopping Partners.
As one of the first UK agencies to run Google Shopping, we’re excited to be one of the first to have Comparison Shopping capabilities. If you want to find out more, check out our service page and get in touch today.