NMPi Shortlisted at the International Performance Marketing Awards

We are so excited to announce that NMPi has been shortlisted for 6 awards at this year’s International Performance Marketing Awards. This is the international, and even more competitive, instalment of the Performance Marketing Awards which were hosted back in April. Going head to head against campaigns from around the world is no easy task, but we are delighted with the success we have had.

Our Work

Once again, our work with East Midlands Trains has received recognition in both the Best Paid Search Campaign category and the Western European – Best Performance Marketing Campaign or Strategy category. We’re also shortlisted in the Best Paid Search Category for our work with Harvey Nichols. You can find out more about the entry for East Midlands Trains here, and for Harvey Nichols here.

We have also been shortlisted in the Best Use of Data category, which was a joint entry with CJ Affiliate for our work with sports apparel retailer, Fanatics. We used data from a fantasy football API to make more intelligent bidding decisions and steal a march on our competitors on extremely competitive terms.

A new edition to our shortlisted campaigns this year is the creative programmatic work we have done with Liverpool FC, which has been shortlisted in both the Best Use of Data and Most Effective Use of Programmatic categories.

The Big Night

The ceremony takes place on the 15th of October, on the first day of PerformanceIn Live! If you’re attending PILive, be sure to check out our presentation on the Pavilion at 4.30pm. Fred Maude will be exploring the hype around AI, discussing real-world uses from both AI and Automation.