It is with great pride that we announce NMPi has taken home two awards at this year’s Performance Marketing Awards!
Our work with Liverpool Football Club was recognised for not only the Best Use of Programmatic but also as the Most Creative Performance Marketing Campaign.
The campaign looks at the strategy behind the rich media banners designed and built by the NMPi Display team, which utilised narrative sequences, fan engagement and relevance to promote Liverpool FC’s 2018/2019 New Balance Kit. To learn more about the campaign, check out Anna Jorysz’s presentation from our latest seminar where she discusses the data strategy behind her banners.
The judges honoured us with their kind words, “Their focus to drive performance was at the heart of this submission and their unique approach was a real driver of success.”
This brings the total awards wins for our work with LFC up to 3 so far this year, as we were also awarded the Best Use of Data at the UK Biddable Media Awards earlier this year.
We also won the Health Campaign of the Year at The Drum Marketing Awards for our work with Superdrug Online Doctor.