We are delighted to say that we have taken home the award for Best Use of Data at the UK Biddable Media Awards, which rewards the best and brightest in the biddable industry. It is a huge honour to have our work recognised in such a competitive category.
It was our display campaigns with Liverpool FC that helped us take home the gold for Best Use of Data. By bringing together our creative and media teams, we were able to easily share our insights to shape creative decisions which integrated data into the functionality of the banners themselves.
We’re very proud of our work on this campaign, and the good news doesn’t stop there! Our work with Liverpool FC is on the Programmatic shortlist at the Drum Marketing Awards, as well as our work with Superdrug Online Doctor which is up in the Health category.
This puts us up to 9 shortlisted campaigns this year, and we are really excited for the months to come.