Here at NMPi, our teams love to share their knowledge and insights. Whether that’s through training or through blogs, they’ve got heaps of expertise to share. We’ve pulled together some of our favourite blogs from throughout 2019 – so check them out below and enjoy!
The Super Bowl is one of the biggest advertising opportunities available for US-based brands, and the price of just a 30-second placement is astronomical. In some cases though, it becomes apparent that brands spend their whole Super Bowl budget just on the placement, rather than the content within it. In this edition of The Good, The Bad and the Ugly, we measured up some of the best and the worst ads from this year’s game.
It’s one of the staples of a British Summer: beer gardens, Pimms, and Love Island. We decided to bring two of the things we love most in the world – data and reality TV – together to see if we could predict the winners of this year’s Love Island. Spoiler: while we got the result of the show wrong, we weren’t wrong overall. Make of that what you will.
The customer journey has always been a complicated beast, but none more so that the journey to booking a holiday. In this deep dive, we looked into some of the best ways for travel brands to make the most of Paid Search. As we move into peak season, this might be a good refresher of some quick wins!
Updates to Google’s algorithm usually appear with no advance warning, but have a significant impact on how marketers handle their SEO efforts. BERT – introduced in late October – has been heralded the most important update of the last 5 years and marks a shift towards conversational search. In this piece, our SEO experts walk through what BERT will mean for the average marketer, and what we might able to infer about where Google is heading.
Amazon has become a hot topic for retailers these days as their market share grows and more and more budget is funnelled into Amazon Advertising. Peter Munton’s presentation from PI Live proved so popular that we ran his talk again as a webinar, and wrote up the notes for our blog. If you missed it earlier in the year, you can brush up now.
We would be remiss if we didn’t mention our, perhaps ill-advised, sequel to our 2017 General Election predictions that we released earlier this week. Using search data, we’ve predicted the outcomes of key swing seats and, thus, the election as a whole. At the time of writing, we don’t know how accurate we are – but if it’s anything like last time, we should be fairly close!
So that’s it! Our top blogs of 2019! What were your favourites, and what would you like us to blog about next year? Let us know on social media or in the comments below.