Paid Search Christmas Strategies

Net Media Planet holds Christmas search seminar

This morning we held the latest in our Net Media Planet Invites seminars at the Groucho Club in the West End. These seminars have given us an excellent opportunity to meet people from different parts of the marketing industry , present and discuss the latest trends and ideas in paid search marketing.

Today I gave a presentation on ‘Paid Search Strategies for a Bumper Christmas.’ It included a long list of strategies that we have successfully adopted in the past.

In particular I looked at the impact of Google Instant on the search engine results pages in its first month. I also examined several ways of protecting branded keywords from aggressive competitors, at You Tube video placement as an additional traffic (and revenue) source and, also, some additional techniques that will help clients better interpret online consumer behaviour.

It was a valuable session and it was fantastic to hear your feedback afterwards. If you couldn’t make it along today, please do have a look through the presentation deck at the bottom of this post.