Tasked with engaging an audience across social, NMPi decided to enlist the help of our creative Partners, Joystick. This partnership enabled NMPi to create more eye-catching and dynamic ad content. We decided to run 2 Facebook ads, the first being a carousel ad, the second being a Facebook “instant experience” ad. Joystick was able to utilise the client’s existing assets to produce the content for these two ad formats.
Firstly, we segmented the target audience into different sections, focusing on a 25-45 age range, encapsulated in a +22 km radius around Wembley. This was then overlay with Facebook’s interest based targeting, matching interests back with benefits and features of the Wembley Park area. Identifying the ideal consumer allowed Joystick to create relevant and engaging content that would fit in alongside the user’s regular social feeds, strengthening the notion that Wembley Park is the best place to live in London.
NMPi initially ran prospecting campaigns but followed up with remarketing campaigns after a two month period. The goal was split into two phases. Firstly, in phase one, NMPi ran prospecting activity to build up an audience pool, which focused on the appeal of the neighborhood, and activities in the area to visit and try out. Once the audience was invested in Wembley Park as a location, phase two remarketed content that pushed messages surrounding living in the Wembley Park area, and slowly introducing Tipi as a byproduct of this