Stimulating Display to Reach a Performance Climax.
Driving Improvements in Performance.
Lovehoney is a British business that sells sex toys, lingerie and erotic gifts on the Internet. Their tagline is ‘the sexual happiness people’ and they are the UK’s biggest online adult retailer.
Throughout May, Lovehoney wanted to both increase their brand awareness and boost conversion rates within their Masturbation-May campaign which celebrated and promoted self-love. NMPi by Incubeta was tasked with implementing a strategy that would both drive improvements in performance, whilst overcoming the issues surrounding the promotion of sex toys and erotic products on the internet.
Goals.
- Promote self-love with their Masturbation-May campaign
- Maximise Engagement Rates
- Increase Brand Awareness
- Drive strong Conversion Rates
- Build Social Amplification ads & Gift Finder banners to push specific products
Approach.
- Utilised Xandr to exploit the platform’s leniency towards the type of products it allows to serve (i.e adult)
- Used historical data from Lovehoney’s Valentine’s Day campaign to inform creative build & increase interaction
- Tailored banner content to provide a seamless user experience in a variety of languages
- Went live with Social Amplification ads, (ensuring the demographic was strictly 18+) & targeted sites such as LadBible & SheKnows to reach new clients
- Built upon existing historical knowledge & tailored ad content for specific audiences (& specific sexual preferences)
Results.
- 6% increase in CR (11.92% throughout May)
- Increase in user engagement with a CTR of 0.22%
- Used our in-depth understanding of the Lovehoney audience to increase ad relevance and enhance the overall customer experience
