A Cut above the Competition.
Bypassing competitors for Google Ad Spaces
Bypassing competitors for Google Ad Spaces
As one of the biggest Health & Beauty retailers in the UK, Superdrug stock hundreds of brands within a very crowded market. With competition for Google ad space so coveted, Superdrug needed a setup whereby competitor data could be fed into the Google Shopping feed & automatically adjust bids on specific SKUs, maximising coverage on products where they price more favourably than the competition.