Taking Wizz Air’s Brand Awareness to New Heights.
Strengthening Brand Perceptions
Wizz Air, one of Europe’s fastest growing airlines, engaged NMPi by Incubeta to raise awareness of their new inspirational branding in the UK, Austria and Poland through a mix of social, video and display advertising. A particular focus of the campaign was to generate awareness in non-users and infrequent air travellers, as well as strengthening the brand perceptions of Wizz Air across the board.
NMPi by Incubeta tailored their strategy to each channel with an emphasis on emotive response on social, a rational and emotional appeal via video and a focus on information within display.
Goals.
- Showcase new branding to relevant audiences
- Raise awareness in non-users & infrequent flyers
- Strengthening brand perceptions
Approach.
- Implemented Bumper ads, targeting interest & behaviour audiences to boost exposure at reduced CPMs
- Overlay campaigns with Facebook & Youtube Brand Lift Studies
- Targeted in-market affinity & lookalike audiences
- Aligned online activity with OOH activation
- Partnered with MetrixLab to carry out a campaign monitor in Poland
Results.
- 506M impressions served
- 368K site clicks across 3 markets
- 158% increase in video view rate
- Post campaign brand awareness 250% higher than the industry benchmark
