Real-time Bidding (RTB).

Brands can engage customers who have never been to their website before via lookalike targeting.  Advertisers target new users who resemble existing customer profiles by using third party data to determine if there is a match.

Ads can be contextually targeted by identifying consumers who are browsing for similar content to the products or services your brand is selling. Advertisers can decide the content they want to compete against, what website they want to appear on, and even the specific sections where they would like their ad shown.

Once a user has browsed your site, they’re positioned to become potential customers. This is the final step in the funnel, where remarketing is key. Advertisers can target consumers based on their recent on-site engagement by serving them relevant messages.