Behavioural retargeting creates a more personalised approach over traditional retargeting methods. The data collected captures the consumer’s behaviour on the website: the items they viewed, products placed in the shopping cart, and whether they completed the sale. Subsequent advertisements can be tailored specifically to the items or pages of interest to entice them to complete their purchase and increase brand conversions.
Incubeta NMPi will help you create a personalised user experience with display remarketing. By creating intelligent retargeting campaigns, we will help you recapture lost sales and complete the purchase cycle.
Relevant, Personalised Targeting
Reach the right consumer at the right place, and the right time. This lowers acquisition costs, reduces traffic wastage and increases ROI.
Convert Lost Sales
Recapture consumers who have abandoned items in their shopping carts or who have dropped out in the middle of the purchasing process. When paired with behavioural retargeting, first party data helps deliver a personalised messaging enticing consumers to come back and finish their purchase.
Cross-selling and Up-selling
One of the most beneficial uses of retargeting is cross-selling and up-selling. These techniques target users who have already purchased from the website with products that are similar or relevant to previous purchases. There is a higher probability of conversion with former customers who have already shown interest in your product.
Maintain Consumer Relationships
Retargeting allows advertisers to stay with consumers who have visited their website, even after they have left. Strategically retargeting visitors and purchasers with items of interest, reminds them of your brand and keeps you at the front of the line for future purchases.
Display is at the forefront of digital advertising and a crucial part of a marketing campaign.