Remarketing.

Similar to Google Display Networks’ remarketing, keyword bids can be optimised based on your remarketing lists to target users who have been to your site and are more likely to convert.

RLSAs provide an opportunity to compete in areas that would normally be out of scope. Due to the increased potential of repeat clientele with RLSA targeting, it allows you to bid higher on valuable keywords, giving your brand an edge against larger competitors.

RLSAs allow brands better control over their creative spend. By advertising to users who are more likely to convert there is no waste, no guesswork; just precise, bespoke targeting that helps smaller budgets last longer.

Achieve greater campaign performance with ads only shown to previous site visitors and can be tailored, segmented, and targeted to interested parties only; users who are likely to convert.