How Google Shopping Increased ROI by 89% for Dune
Dune tasked with developing a multi-device strategy to increase sales while using their budget as effectively as possible. In order to achieve Dune’s objectives, our team of specialists implemented inventory aware campaigns for Google Shopping. Inventory aware allows us to use product feeds to create dynamic ad copy that is up-to-date and relevant to the consumer.
In just two and half months from the implementation, Dune saw ROI increase 89% with the help of inventory aware campaigns.