Using Granular Google Shopping Strategy to Maximise Revenue
The Combined Power of Search Query Optimisation and Product Level Bidding
Our Approach.
Whilst Google Shopping is easy to set up, it’s not so easy to find the pot of gold. A perceived lack of control over campaigns often leads to an over-reliance on Google’s own algorithm. What does this mean? Poorer performance, and a lower ROI.
Our approach takes back that control, and contains four key components:
Search Query Optimisation
By segmenting search queries based on performance, we’re able to push your products across the terms that matter. Stop wasting money, and start finding the queries that convert.
Leveraging Product Insights
In most Google Shopping campaigns, bids are only applied at product category level. At NMPi, we bid at individual product level. As a result, every single product has its own unique bid for every single search term of interest. Maximum granularity driving maximum results.
Proprietary Machine Learning
Every single day, our technology analyses the last 30 days of data, and dynamically optimises our campaign structures and bidding strategies to drive improvements in sales and revenue performance. We stay on top of trends, so you don’t have to.
Getting the Most Out of Your Feed!
The entrepreneurial spirit that runs through our business means we’re always trying to find new ways to make our clients stand out from the crowd. Whether optimising to improve impression share, converting into different currencies to facilitate international campaigns, or integrating with our dynamic display and paid social activity. Our team will squeeze every last drop of revenue out of your feed.
