Social engagement is the most popular online activity, with over 50% of UK adults regularly using social media to engage. The challenge for brands is how to best capitalise on this opportunity.
Social Media is the rising star of digital marketing. Over the past year ad spend has grown by 800% from in a mere 10 years. Digital advertising has increased from 4% in 2004 to 40% by the end of 2014. Currently, 40p of every £1 spent on advertising in the UK is now spent on digital advertising. Technological advancements and an increase in cross device use are contributing factors to this dramatic upswing in digital spend. Since 2010, there has been a 530% increase in social media advertising so it’s comes as no surprise that consumers are engaging with social channels for product information.
For advertisers who want to move their brand forward, drive sales, and get the best ROI, social media remains one of the best means of moving forward. NMPi will help you succeed and exceed your goals.
Social Media at a Glance.
- 968 million people log into Facebook on a daily basis, and in Europe, that number is well over 223 million, giving brands an unprecedented opportunity to tap into a global market.
- Facebook advertising in the US increased by 50% with 74% of marketers saying that Facebook is important to their lead generation strategy.
- 52% of marketers have found customers via Facebook and 85% of Facebook fans recommend their favourite brands to other Facebook users. This gives companies unparalleled revenue potential, especially for brands establishing their presence in the 25-34 demographic.
- People spend over 8 hours per month on Facebook, with 64% of users checking it once per day.
- Intelligent management of Twitter campaigns timed during key purchase periods and dialled down during off-peak traffic periods to decrease costs, yet strategically increase engagement and conversion.
- Twitter is a predominantly mobile user experience, NMPi leverages this to create clever and innovative campaigns that capture this market segment at the right time and right place.
You Tube
- YouTube can be seamlessly integrated with Google Shopping. Intelligently targeted ads are shown to customers who are likely to engage with your products, instead of hitting the ‘skip’ button.
- YouTube has over 1 billion active users each month, providing advertisers with an ample audience for their video advertising campaigns. Native online video ads can generate 82 percent brand lift among users exposed to the ads.
- Consumers are 27 more likely to click through to online video ads. Advertisers are taking note of this trend, with video ad spend is set to overtake text ad spend this year.
