Paid search marketing and business startups discussed at a4uexpo conference in Munich

Sri joins panel discussion on paid search and presents on startups

Last week I was at the a4uexpo in Munich. It was a good 24hour event which was most welcome after days of flight cancellations. I powered through almost every session of the day and had some excellent meetings with clients and partners.

I was invited to speak at a panel discussion around paid search marketing, particularly the question of where paid search marketing is heading with the rise of social media. We discussed some interesting points, particularly on engaging consumers on Facebook, and the future that is ‘social search’.

I have some particular ideas about where all this will go and a future blog post will definitely follow. Joining me on the panel were Tina Judic of Artemis8 and Duncan Popham from Total Search Solutions.

I also presented on business startup strategy and explored the lessons I have learned over the last 6 years of launching Net Media Planet. I’ve included my slides below so I hope its useful reading.