Mobile has become a staple in most marketing plans, but not all brands were prepared for the speed at which the channel took off. While some have fully integrated, robust mobilestrategies, other have lagged behind with paltry half-hearted attempts, such as stopping efforts after making their sites “mobile friendly” or tagging mobile paid search activity onto current desktop strategies.
This document explores in greater depth how advertisers should be approaching their mobile strategies, and addresses some common mobile advertising concerns.
- Trends in the Mobile Landscape
- Mobile Optimisation
- Do You Need to Have a Mobile App?
- In-App Advertising
- And More…